Harley-Davidson confirms participation in EICMA 2024.

Another brand has been confirmed for EICMA 2024. The 81st edition of the Milan show will feature Harley-Davidson for the first time since 2019.

Several motorcycles from the famous American manufacturer will be on display, including the latest models such as the Grand American Touring range and the new Road Glide and Street Glide.

But Harley-Davidson’s presence isn’t limited to motorcycles; the company promises a “new and immersive experience” where fans can “interact with Harley-Davidson in a different way.”

Kolja Rebstock, Harley-Davidson Regional Vice President for Europe, Middle East and Africa, said: “We are delighted to be returning to EICMA this year. Harley-Davidson is more than just motorcycles; “It’s a lifestyle brand with community at its core and EICMA is a great opportunity for us to connect with our customers and other motorcycle enthusiasts.”