The Hard Rock Cafe expands its cooperation with football legend Lionel Messi: The latest edition of the Messi burger, the “Champion’s Edition”, is now available. The new hamburger is exclusive The premises of the Hard Rock Cafe available worldwide and comes with three free dipping sauces: aioli, latino chili, and Messi’s favorite chimichurri.
“We are honored to continue our partnership with world-renowned soccer star Lionel Messi and take the LIVE GREATNESS campaign to the next level with Messi Burger Champion’s Edition,” said Anibal Fernandez, SVP of Cafe Division, Hard Rock International. Excited that hard rock and Messi fans are joining us in the promotion and will love the new sauces, each complementing the Messi Burger in a unique way.”
The Messi Burger launched in March 2022 (carried over from the daily menu). The burger is a double pack of ground beef patties paired with a combination of toppings: provolone cheese, chorizo slices, caramelized red onions, and Hard Rock’s smoky, hot sauce, served on a toasted brioche bun with romaine lettuce chopped and vine tomatoes.
As part of Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi, the brand is launching a new retail collection. Fans can also dive into the action and unlock 3D augmented reality experiences with select hoodies from the collection when they scan the their QR Code. These QR Code AR experiences can be shared with friends and family and will also be available on Instagram.
