The starting texts include the one prepared by Assocontact (National Association of Business Process Outsourcers) and Oic (Business and Consumer Observatory). «We have had a self-regulation Code since 2016 – explains the president of Assocontact, Lelio Borgherese – and we believe it is a piece of the puzzle that must be put together to defend against illegal telemarketing. The Register of oppositions, as it is conceived, does not oppose illegal operators since they are not registered in the Register of communication operators, i.e. they are not part of those who already operate within the framework of legality.
The risk – he continues – is that those who operate illegally continue to do so, without consulting the Register of oppositions. The drafting of the Code of Conduct with the involvement of the client companies, wanted by the Guarantor, is the right way to coordinate the action of all the stakeholders and put out those who violate the rules “.
“Having a Code of Conduct helps the certainty of the interpretation of the rules and simplifies compliance”, explains Fabrizio Vigo, who chairs the monitoring body of another Privacy Code of Conduct, the one on commercial information. For Vigo, who is also vice president of Dma (Data and marketing association) Italy, “the combined action of the new register of oppositions and the Code of Conduct will make it possible to distinguish healthy operators from border line ones”.
The register of oppositions
In the meantime, in less than two months the new register of oppositions will debut, provided for by law 5 of 2018 and implemented, after four years, by the regulation contained in Presidential Decree 26/2022.
The regulation has established some steps for the concrete implementation of the Register. The first step was concluded on 6 May, namely the public consultation, conducted by the Ministry for Economic Development, of the main operators, while on 18 May the project was presented to the consumer associations of the National Cncu Council.
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