SEOUL, June 11 (Yonhap) – Ads of hanbok, the traditional Korean costume, will be shown on a big screen in New York’s Times Square neighborhood 1,000 times in total for four weeks, said Seo Kyoung-duk, professor. from Sungshin University and specialist in the promotion of South Korea.
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The approximately 30-second commercial clip shows designer Tchai Kim’s modern hanboks worn by models from several countries with a South Korean palace in the background. The ad started running on June 10 on a large notice board that was 45 meters wide and 20 meters high.
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The advertising clip was produced as part of a campaign to promote cultural goods launched by the Cultural Heritage Administration (CHA) and the Korea Cultural Heritage Foundation (CHF).
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“I will be advertising the hanbok in Times Square, on YouTube, and on social media like Facebook and Instagram,” Seo said.
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It plans to promote Hanbok, Korean alphabet, Hangeul, Korean cuisine and Korean traditional houses, hanok, not only in New York, but also in London, Sydney, Bangkok, Cape Town and others. cities.
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