Thus began Internet Media Services (IMS), the company that has become the commercial, advertising and creative representation of companies such as Linkedin, Twitter, Warner Music, Twitch, EA Games, Snapchat, Tik-Tok and Netflix throughout Latin America. “What we do is help Silicon Valley enter emerging markets,” he explains.
Today, IMS is part of Aleph, the global digital marketing holding company that Gastón Taratuta founded in 2020, almost a year after retaking control of the company that operates in 35 markets in the region (in 2015, Sony Pictures Television acquired 51% signature).
Expansion: Why start a project in the middle of the pandemic?
Gastón Taratuta: Aleph is an instrument for contacting investors, getting closer to institutions. The pandemic, which started in March, was difficult and we did not know how it would affect us, but thanks to the acquisition of companies in regions such as Latin America, Europe and Asia, we had a very good result. The pandemic has accelerated the entire digital marketing business, as well as online consumption, which for us was very positive, so much so that we closed 2020 with sales revenues of $ 500 million, a result that we expected to obtain until 2021. We definitely had a significant acceleration in the 40 markets where we operate with our nine companies.
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