Daily Manager 360-welcomes the Consumer Electronics Battle of the Year 64 “Haier” holds the Candy brand to the middle market down. Redstone y, z Focus on purchasing power on commerce. Ready to launch the game to push 1,000 million baht in the year ’64, highlighting IoT innovations, smart homes and family care, confident to grow another 37% with a total sales target of more than 8,445 million baht after the year 20, confident to close revenues of 6,205 million baht 31%
Mr. Zhang Zheng Hui, Chief Executive Officer of Haier Electric Applied (Thailand) Co., Ltd. revealed that in 2021 we are still in the COVID situation. From this year that affects every business In particular, the overall picture of electrical appliances that is believed to remain sluggish continuously. As a result, Haier had to adjust and look for opportunities. Especially online channels that were found in the past 63 years Growth is great
Latest in 2021 The company is ready to introduce its electric appliance subsidiary, the Italian brand Candy, to the market, focusing on online sales channels, targeting the genes of Y and Z with modern strengths. Reasonable price Functionality, easy to use Initial will have all 4 product groups: refrigerators, washing machines Air conditioners and televisions by the price that is sold Average is 10-15% cheaper than Haier brand.
“2021 is the year that Haier is ready to fully expand the market. With a market budget of more than 1,000 million baht, 20% more than the previous year. Whether it is adding a salesperson Pay more attention to sales channels Especially for channels that are still weak and have not yet been entered, such as increasing sales channels in HomePro Other modern trades And online channels Including pushing more products in the middle to upper With the introduction of the Candy brand in online channels Believe that in the first year, Candy will earn more than 300 million baht from the target of 600 million baht of online channels in the year ’64. Which has more than doubled from this year 63, making 290 million baht ”
However, for the Haier brand. For new products in 2021 Will continue to focus on IoT Smart Home products that can be controlled and connected via mobile phone Including technology that promotes health and convenience, such as self-cleaning technology In washing machines and air conditioners That allows the appliances to clean themselves Increase efficiency and hygiene in use such as 1. Smart Cool Air Conditioner Model HSU-10VNR03T (W) with Smart Control system can connect to Wifi and control via smartphone.
2. Haier refrigerator model HRF-MD758, refrigerator IoT, Food Management system, order from the touch screen. Add features with Youtube, Facebook that will make cooking no longer boring. 3.Haier Smart & Healthy Function washing machine with I-Refresh health function that helps eliminate germs, bacteria control work via Smart Phone in the Smart & Healthy series, there are 4 models and 4. Haier LE65S6, 65-inch QLED screen, Android operating system with Chromecast Built-in function that can connect to a smartphone without using Wifi, this model will target the Hi-end market. By focusing on advanced functions and elegant design Sure to make the year 2021 The company will have an additional 37% of revenues, totaling over 8,445 million baht in total sales.
In 2021, Haier aims to increase the share in the air-conditioning segment to 15% from 13.5% and remain the third in the market, while the refrigerator is targeting another 33% or 14% share in the 6th place. The market under the 3-year target will be No. 2. While this year’s washing machine has an 8.6% share of the market, it is the number 6 of the market next year, aiming for a share of 11-12% or number 3 in the market in order to follow the plan. Haier’s 3 years Who want to be number 1 In the consumer electronics market or by 2023, Haier must earn at least 12 billion baht from 2020, ranked No. 5. And in 2021, it is believed to be No. 4 and in 2022 it will earn 10 billion baht, ranking No. 3 in the market.
While in 2020, Haier closed its total revenue of 6,201 million baht, an increase of 31%, resulting in home air conditioning revenue of 2,905 million baht, an increase of 19%, refrigerator 1,175 million baht, an increase of 47%, washing machine 866 million baht. An increase of 42%. Freezer 600 million baht, an increase of 44%. Commercial air conditioners 256 million baht, an increase of 1%. Smart TVs 190 million baht, an increase of 110%. Water heaters 105 million baht, an increase of 35%. Kitchen 103 million baht, an increase of 296%.
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