Table of Contents
- 1 ○A succession of successful exhibitions tailored to the eye level
- 2 ○Selected as one of Korea’s top 100 tourism destinations three times
- 3 **How has the ACC’s focus on contemporary Asian art, particularly that which incorporates digital technology and interactive elements, contributed to its ability to resonate with a younger, more digitally engaged audience?**
Panoramic view of the National Asia Culture Center in Dong-gu, Gwangju. Provided by ACC Celebrating its 9th anniversary, the National Asia Culture Center (ACC) under the Ministry of Culture, Sports and Tourism is on the verge of reaching 3 million visitors this year. This is the first time that the number of annual visitors exceeds 3 million.
On the 25th, the National Asia Culture Center announced that the cumulative number of visitors to ACC, the complex cultural space it operates, has reached 18.37 million over the past nine years. Last year, the number exceeded 2.5 million, and as of last month this year, the number of visitors was 2.71 million. In terms of the number of visitors, it has become a cultural facility comparable to the Seoul Arts Center, which attracts 3 million people annually.
○A succession of successful exhibitions tailored to the eye level
ACC, which opened in Gwangju as an organization under the Ministry of Culture, Sports and Tourism in November 2015 in accordance with the Special Act on the Development of Asian Cultural Hub, is dedicated to creating the value of Asian culture and arts through Asian cultural exchange, education, research, and content creation and production. We are concentrating.
The exhibition production method and experiential art work that intuitively solved difficult research topics are evaluated as gaining popularity and becoming the basis for mobilizing audiences. The exhibitions ‘Dear Baba Nyonya: Mixed Culture in a Seaport City’ (206,532 people) and ‘Ieumjieum’ (200,939 people), which opened at the end of last year and continued until this year, each exceeded 200,000 visitors for the first time since their opening. Last year’s ‘Private Garden, A Walk Beyond Imagination’, ‘Immersive Aesthetics – Nature and Humanism in Art Viewed Digitally’, and ‘The Original Color of Video’ recorded an audience of 100,000 to 180,000, attracting visitors from all over the country beyond Gwangju, where ACC is located. It became famous as a cultural facility.
‘Delivery Dancer’s Line: Inverse’ by Kim A-young, winner of the ‘ACC Future Award’. Provided by ACC ACC is working to expand the scope of culture and arts through new attempts such as research and experiments that combine culture and art with digital technology, while also planning exhibitions tailored to the public’s perspective. A total of 1,910 programs have been operated in the 9 years since opening. Of these, 1,255, or 66%, were created and produced in-house. Artist Kim A-young of the ‘ACC Future Award’, which ACC selected the winner for the first time this year, presented a large-scale exhibition called ‘Delivery Dancer’s Line: Inverse’ using game engine-based computer graphics images and generative artificial intelligence (AI), raising awareness of ACC at home and abroad. raised the interest and status of
○Selected as one of Korea’s top 100 tourism destinations three times
ACC consists of a mammoth space that surpasses the National Museum of Korea and the Seoul Arts Center, with a total floor area of 156,673㎡, 4 floors underground and 4 floors above ground. ACC, selected by architect Hyunjun Yoo as ‘Korea’s worth-visiting public architecture’, is a unique building that combines Korean tradition and modern beauty, and has been selected as one of ‘Korea’s Unique Venues’ and ‘Korea’s Top 100 Tourist Sites’ three times in a row. The number of visitors increases every year, contributing to the revitalization of local tourism. ACC’s Sky Madang became known by word of mouth as a resting place where tourists visiting Gwangju can enjoy culture and arts, and about 390,000 people visited it last year alone.
Lee Kang-hyun, head of ACC, said, “Celebrating its 9th anniversary, ACC has been working hard to build a differentiated brand so that it can become a world-class leading institution of Asian contemporary culture and arts. “We will put all our efforts together,” he emphasized.
Gwangju = Reporter Lim Dong-ryul exian@hankyung.com
**How has the ACC’s focus on contemporary Asian art, particularly that which incorporates digital technology and interactive elements, contributed to its ability to resonate with a younger, more digitally engaged audience?**
## World Today News: Interview on the Success of the National Asia Culture Center
**Intro:**
Welcome back to World Today News. Today, we’re diving deep into the cultural landscape of South Korea, exploring the rising star, the National Asia Culture Center (ACC). We’re honored to have two esteemed guests joining us:
* **[Guest 1 Name and Title]:** An art historian specializing in contemporary Asian art.
* **[Guest 2 Name and Title]:** A tourism expert focusing on the cultural impact of attractions.
**Section 1: Celebrating a Milestone: 3 Million Visitors**
**Host:** ACC celebrates its 9th anniversary this year, achieving a remarkable milestone – exceeding 3 million visitors for the first time. [Guest 1], what do you think contributes to the ACC’s growing popularity?
**Guest 1:** *[Share perspective on ACC’s appeal, potentially citing examples from its diverse programming and approach to exhibitions.]*
**Host:** [Guest 2], from a tourism standpoint, how has ACC impacted Gwangju and the surrounding region?
**Guest 2:** *[Discuss the contribution of ACC to local tourism, economic growth, and cultural exchange.]*
**Section 2: Connecting with Audiences: Engaging Exhibitions and Programs**
**Host:** The article highlights several successful exhibitions at ACC. [Guest 1], can you elaborate on what makes these exhibitions stand out, particularly those exceeding 200,000 visitors?
**Guest 1:** *[Analyze specific exhibitions, discussing their themes, innovative approaches, and potential reasons for their success. Mention the use of experiential art and digital technology.]*
**Host:** ACC prides itself on offering diverse programs. [Guest 2], how does this multi-faceted approach benefit both local and international visitors?
**Guest 2:** *[Discuss the importance of diverse programming for attracting a wider audience and contributing to cultural understanding.]*
**Section 3: Innovation and the Future: ACC’s Continued Growth**
**Host:** The ACC is at the forefront of using digital technology in its exploration of culture and art. [Guest 1], how do these innovations enhance the audience experience and shape the future of cultural institutions?
**Guest 1:** *[Discuss the potential of digital technologies like AI and game engine-generated graphics in creating immersive experiences and pushing artistic boundaries.]*
**Host:** Looking ahead, what are the biggest opportunities and challenges for the ACC in the next decade?
**Guest 2:** *[Discuss the evolving role of cultural institutions in a globalized world, the need for sustainability and accessibility, and potential strategies for continued growth.]*
**Outro:**
Thank you to our guests for their insightful perspectives on the National Asia Culture Center. It’s clear that ACC is not just a space for art and culture; it’s a catalyst for dialog, innovation, and tourism. We are excited to see what the future holds for this remarkable institution.
**Note:**
* Replace bracketed information with specific guest names and titles.
* Encourage guests to share personal anecdotes, observations, and diverse viewpoints.
* Aim for a fluid, conversational tone while maintaining a professional standard.
