Guillem Gallego moves to Italy. The executive, Desigual’s latest stellar signing, from where he left in April, has joined the Italian company New Guards Group as vice president elderly of brand and marketing, as reported by the manager via Linkedin and advanced Fashion network.
The executive has extensive experience in the fashion industry. After studying audiovisual communication, Gallego joined the public relations department of the Barcelona Dragons, one of the founding clubs of the European division of the National Football League (NFL).
After a short time in the United States and working in an advertising agency in Barcelona, Gallego joined Nikewhere he worked for eighteen years. In the American company, the manager held various positions until taking over the marketing direction in southern Europe in 2015.
Guillem Gallego spent eighteen years at Nike
In 2018, Gallego signed for Desigual, soon after Thomas Meyer, founder of the company, bought back 10% stake from Eurazeo. In the Catalan company, where he replaced David Meire, the manager was responsible for the design of a new corporate identity for the company, which included a new logo (the Desigual name reversed) and a repositioning plan with which the brand wanted to be born back to top of mind of consumers. Finally, Gallego left the company last April.
New Guards Group took its first steps in Milan in 2015 by Davide De Giglio and Claudio Antonioli as a company specialized in the production and distribution of fashion and corporate licensee. In 2019, the company, which owns Off White, was acquired by Farfetch for $675 million.
The company is also a licensee of groups such as Reebok. Last summer, New Guards Group signed an agreement with Authentic Brands Group (AGB), owner of the company, for the distribution of the sports company in its stores, online and multi-brand channel.
Farfetch, which has just acquired Yoox-Net-a-Porter from Richemont, closed the first nine months of the year with a turnover of 1,687 million dollars, 6% more than in the same period of the previous year. The company’s profit decreased 62% in the period.
