ADVERTORIAL
©Courtesy – Hebdo Rive Nord
Guillaume St-Jean, economic development and innovation advisor at CieNOV
While a new chapter is being written for entrepreneurs following a pandemic that will have marked the environment in many respects, the labor shortage remains a very present challenge. To date, employers must redouble their efforts to make their company attractive and, at the same time, more efficient.
This is where Guillaume St-Jean, economic development and innovation advisor at CieNOV, comes in. Its role consists of advising businesses on recruiting and retaining the workforce and guiding them in their innovation projects. “I work on ways to attract and retain talent, but also on ways to modify tasks to offer a better quality of work through innovation and increased productivity,” explains Mr. St-Jean. , working at CieNOV since January 2022.
On the human resources side, the “employer brand” has become a must. “Employers must offer interesting, inclusive and open living environments that allow employees to develop their skills and achieve their potential. We are now selling jobs, so we have to sell them the same way you sell a product; a quality job will provide better retention and attraction”.
Mr. St-Jean specifies that the working conditions, the salary, the social benefits and all that affects what is not cashable, such as flexible hours, teleworking, accountability and autonomy must be taken into account, that’s what makes the difference.
Invest in innovation
In terms of innovation, of course, we must think about the products, supports the adviser, but we must not neglect the processes. “Whether it’s new equipment, a new computer system or doing business with a subcontractor for a certain part of the production… it remains essential to remain competitive”.
Often, an employer evaluates the cost of investing in technology, but it would rather be better to evaluate the cost of not investing in technology, believes Mr. St-Jean. “Time remains a key element of the problem, it is a challenge not to miss the boat”.
Finally, CieNOV encourages entrepreneurs not to hesitate to work with the entrepreneurial ecosystem. “We have a very interesting offer of services at CieNOV and access to several partners,” concludes Mr. St-Jean. Thus, using the network is a good way to maximize the chances of success.
CieNOV is the gateway for business projects in the MRC de L’Assomption!
CieNOV
T | 450 654-6488
A | 435, rue Notre-Dame, Repentigny, QC, J6A 2T3
2023-05-30 03:13:09
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