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Guide to effective prompting > Artificial Intelligence | Attorney Ferner

In the world of generative models, the concept of prompting has proven to be essential. The ability to formulate the right prompts often determines the quality and usefulness of the responses generated by models such as GPT-4.

The “Prompt Report“ offers a systematic analysis and provides techniques and vocabulary to master prompting. This blog post summarizes the key findings of this study and provides practical guidance for everyday use.

What is a prompt?

A prompt is an input that guides a Generative AI model to produce a specific output. Prompts can be text, images, sounds, or other forms of media. A simple example of a text prompt would be: “Write a three-paragraph marketing copy for an accounting business.”

The components of a prompt

A prompt can consist of several components that work together to achieve the desired result. Here are some of the most important:

  • Directive: The core of the prompt, e.g. “Name me five good books.”
  • Examples (Examples): Serve as demonstrations, e.g. “Night: Night Morning: ” to clarify a task.
  • Formatting instructions: Determine the structure of the output, e.g. “Summarize this text into a CSV file.”
  • Style instructions: Define the desired style of the output, e.g. “Write a clear and concise paragraph about llamas.”
  • Role: The AI ​​takes on a specific role or persona, e.g. “Imagine you are a shepherd and you are writing a poem about llamas.”
DirectiveThe core of the prompt states the instruction or question: “Name five good books.”ExemplarAn example that shows the AI ​​how to complete a task. “Night: Noche Morning:”Formatting instructionSpecifications for the structure of the output. “Summarize the text in a CSV.”Style instructionInstruction to define the style of the paper. “Write a clear and concise paragraph about llamas.”RoleThe AI ​​is asked to take on a specific role or persona. “Imagine you are a shepherd and you are writing a poem about llamas.”
Expression Description Example

Important prompting techniques

The study identifies and categorizes a total of 58 text-based prompting techniques. The following are particularly noteworthy:

  • In-Context Learning (ICL): Here, the AI ​​learns to complete tasks by providing examples directly in the prompt, without the need to adjust the model weights. An example would be few-shot prompting, where the AI ​​is given only a few examples to solve a task.
  • Zero-Shot Prompting: The AI ​​is not given any examples, but is asked directly to solve the problem, e.g. “Translate the word ‘cheese’ into French.”
  • Chain-of-Thought (CoT) Prompting: This technique asks the AI ​​to reveal its thought process before giving a final answer, which is especially useful for more complex tasks.
In-Context Learning (ICL)AI learns tasks through direct examples in the prompt.Tasks with clear, repeatable patternsZero-Shot PromptingAI does not receive any examples and solves the task directly.Simple tasks without clearly defined patternsChain-of-Thought (CoT)AI is asked to disclose its thought process before giving a final answer.Complex tasks that require logical thinkingSelf-CriticismAI evaluates its own answer and improves it if necessary.Scenarios in which the accuracy of the answer is crucial
Technology Description Area of ​​application

Practical application for chatbot users

It is important for users of chatbots and generative models to understand that the quality of a prompt has a direct impact on the output. A well-structured prompt can significantly improve the accuracy and usefulness of the answers. By applying the techniques from the “Prompt Report”, users can optimize their prompts to achieve better results.

Tips for improving prompts:

  1. clarity: Avoid ambiguous instructions.
  2. Concretization: Give specific examples or instructions if possible.
  3. formatting: Use formatting instructions to structurally adapt the output.
  4. Role and style: Use role and style instructions to adapt the output to the desired tone.

Critical review and summary

The analysis shows that prompting is not an exact science. While the techniques and approaches in the “Prompt Report” offer sound methods for optimizing AI interactions, success depends heavily on the concrete application and the specific requirements. Prompting requires creativity, a willingness to experiment and a deep understanding of the task at hand.

In practice, it is often a matter of applying practical guidance and adapting rather than rigidly following scientific principles. This flexibility is both the strength and the challenge of dealing with generative AI models.

Ultimately, the Prompt Report is a valuable resource that is useful for both novice and experienced users. However, it is up to users to select the right techniques for their specific needs and continually optimize them.

Attorney Jens Ferner (specialist in IT and criminal law)Latest articles by Attorney Jens Ferner (Specialist in IT & Criminal Law) (Show all)

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