Photo: Нypebeast
Gucci launches wear-resistant sneakers on sale
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The shoes will be “painted” on the buyer’s feet after paying a $ 12 or $ 9 fee.
The Italian fashion house Gucci, together with the Belarusian company Wanna, which specializes in using augmented reality to create 3D models of digital fitting of sneakers and watches, have released their first virtual sneakers. About this on Tuesday, March 16, reported edition of The Business of Fashion on Instagram.
It is noted that the price of a pair of shoes is $ 11.99 on the Gucci mobile app and $ 8.99 on the Wanna app.
So, you need to go to one of these two applications, select sneakers and buy them. Then the algorithms of the programs determine the location of the feet in the frame and “draw” the purchased shoes on them.
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Photo: bof / Instagram
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“In five or maybe 10 years, a fairly large proportion of the revenue for fashion brands will come from digital products. Our goal as a company is to actually replace product photography with something more attractive and closer to offline shopping,” he commented on the event head of Wanna Sergey Arkhangelsky.
As reported, the company Nike patented blockchain-compatible sneakers CryptoKicks. The sneaker’s unique digital identification code, which is tied to the customer, prevents shoe counterfeiting.
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