Gucci: Hanni, singer of Newjeans, poses for Horsebit moccasin 1953 – Luxus Plus

Gucci as soon as once more asks Hanni, a member of the k-pop group Newjeans, to introduce the Horsebit 1955 bag however particularly the Horsebit 1953 moccasin for Gucci from 2022, the singer should permit the Italian Home the He discovered an viewers in Asia-Pacific as a lot as renewing the model.

To refresh the picture, Gucci calls its pictures from its equestrian heritage in addition to the artists who delight immediately’s youth, Technology Z on the forefront.

For this, the Florentine Home is once more shifting the singer and dancer Hanni, one of many 5 members of the group Newjeans.

all in all desirability disasterGucci hopes, with Sabato de Sarno, to reconnect with the previous progress, with additional selling its vary of equipment and particularly its shoe collections.

Glamorize the moccasin

Particularly recognized with the equestrian world, the Home of Gucci is preserved timeless image: the horse bit. Particulars of favor appeared on it the primary pair of moccasins in 1953 and as an alternative worn by the older generations.

This specific factor is in kinddouble ring and bar was additionally launched in 2020 to the world of leather-based items by the 1955 Horsebit bag.

Gucci simply launched the one a brand new marketing campaign devoted to the bag takes this iconic element and shows it three ending supplies in Gucci Rosso Ancora colours. So, along with the burgundy purple introduced again by Sabato de Sarno, we discover brown, black and cream tones. Like a lot particular fashions reserved for the Korean market, thought-about the fifth largest luxurious market on the planet.

However the information of this marketing campaign is nice, carried out for the second time by singer-songwriter Hanni (the primary was in 2023) may be discovered right here horse moccasin, the historic icon of the Home. Together with her easy type, Hanni turns into an actressone of many first ambassadors of the Florentine Home who stood with the well-known shoe on her toes. An inclusion that exhibits that Gucci intends to reap the benefits of the unisex type of the mannequin, taking part in on masculine and female codes, which is pricey to Technology Z.

Pour revive custom and artisanal information of the Home, Gucci has chosen to place his baggage on it Seoul. Photographer Tyrell Hampton modifications the pop monochrome palettes of his earlier 1955 horsebit marketing campaign along with his city setting lovely document shops, panoramic rooftops and vivid neon storefronts that make up the identification of South Korea’s bustling capital.

Derided for his strategic ambiguity, oscillating since Tom Ford (left in 2004) between luxurious and style, Gucci tries right here to profit from the historic anchoring and timeless type of the collections His horsebit. strengthening its credibility as a luxurious heritage model. Nonetheless, previously Gucci has been one of many fashions of luxurious model renewal, managing to extend its gross sales between 2015 and 2019 by the best bohemian stylish type suggestions from Alessandro Michele, the inventive director former, in addition to its very historic perspective. . private style. So he made “Reimagining”, or the deliberate imitation of issues from the previous, as one of many pillars of his success.

A strategic cultural bridge

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Featured picture:© Gucci