The shoes we see in the cover photo cost over $ 500 and are the work of Italian fashion giant Gucci.
Most of us would hardly spend that much money on such sneakers, but there are many people who are willing to pay $ 17.99 to own them.
The trick is that the greatly reduced price is valid only for a digital purchase, after which we will not receive anything by courier.
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These virtual sneakers are the latest fad of fashion online and their owners could show off with them, but only on the Internet.
In practice, this means that when buying with them, we can dress our avatar, which we have created in one of the platforms for VR experiences, such as Roblox, and be modernly different.
For strangers, we explain that Roblox is a digital world in which we can do almost anything we can think of, including communicating with other people and being part of digital societies.
In this context, Gucci digital shoes are becoming a fashion motif to differentiate ourselves from others online, as would happen if we had a physical pair of sneakers.
After purchase, we could also see exactly what we would look like with our new sneakers using Gucci’s AR app.
This is the first such product from Gucci, but it will certainly not be the last.
The sneakers and the whole project were developed jointly with the Belarusian fashion technology company Wanna, whose CEO Sergei Arkhangelsky believes that “in five to 10 years, digital clothing will form a relatively large part of the profits of fashion brands.”
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