Gucci creates a new eco-friendly boutique model in New York with reduced energy consumption.

On the occasion of the Wednesday inauguration of its new store in the Meatpacking District, a trendy district of New York, Gucci reaffirms its eco-responsible commitment. The Italian house of the luxury group Kering wants to reduce the environmental impact of its stores, with the objective of obtaining LEED ecological certification for its entire network by 2025.

Launched in 1998 by the US Green Building Council, LEED (Leadership in Energy and Environmental Design) is one of the most widespread certifications for green architecture and high environmental quality buildings in the world, taking into account the design , the construction and operation of physical spaces in terms of energy and water use, waste production, transport issues, etc.

Gucci has already obtained this LEED certification for 110 of its directly managed stores out of a total of 380.

In a press release, the brand also announces that it has completed the switch to renewable energies in all its own stores and that it has increased the use of LED lighting, which has less impact than incandescent lamps, which it has now staffed 90% of its points of sale. It has also equipped 15% of its network, with the objective of reaching 50% by 2025, with a BMS (Building management system), a fully computerized control system that checks in particular ventilation and temperature of the building to limit energy waste.

Its new New York address illustrates this policy in particular with the use for its furnishings of dormant or recycled fabrics, salvaged furniture, but also Demetra, a material of plant origin and renewable sources developed by Gucci, used here for the first time to cover the walls of a store.

Gucci is not the only brand to have received the LEED label for its stores. Prada has also obtained this certification for a large part of its points of sale.