How to encourage players to vaccinate? The latest project was aimed at fans of GTA Online, and more precisely, GTA RP, because an action has started on one of the most popular servers, which is to encourage Grand Theft Auto fans to act.
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Pfizer has launched a massive COVID-19 vaccination campaign in Brazil. The largest GTA RP server on which interested parties can line up in a big line, and their avatars will then be vaccinated.
The event takes place on Cidade Alta, the largest and most watched GTA RP server in Latin America, and even Brazilian gaming influencers and Twitch streamers were involved in the action. Piuzinho, Gabepeixe, Taspio and Babi, among others, are at the vaccination points, and their fans can meet them and talk for a while – this is to encourage players to take an interest in the vaccination.
“With a daily audience of over 6 million views across platforms, we are committed to bringing not only entertainment, but also knowledge and awareness to those who watch our creators and streamers or play on our platform,” said Paulo Benetti, CEO of the company Outplay, which owns the Cidade Alta server.
The situation is interesting because Outplay in cooperation with Pfizer also encourage the preparation in real life – players who get vaccinated and present their photo on social media can receive free in-game items. The bonuses include a bandage that increases durability and a special outfit – clothes cannot be obtained in any other way.
https://www.youtube.com/watch?v=l1OTGmnHoqg
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Source: https://antyweb.pl/pfizer-szczepionki-w-gta-online-rp
https://www.wirtualnemedia.pl/artykul/gra-gta-jak-zaszczepic-postacie-przeciwko-covid-19
