This week, an investment bank Jefferies organize a conference for representatives of interactive entertainment. According to the portal VGC, one of the mwcw by Strauss Zelnick – CEO of Take-Two Interactive. In his opinion, brands such as GTA or Red Dead they have potentials for many years, like a James Bond series.
The head of the publishing giant also mentioned that it is extremely important to wait between the successive scenes of the cult series. This helps build the right tension among players and prevents your IP from burning out. This is comparable to the situation with the films about the famous agent.
Come on, watch a Bond movie, because I don’t come out every two months to watch every Bond movie.
Strauss Zelnick also added that the decision to interrupt the series is not arbitrary, but rather as a result of consensus. Despite their faith in the produced games, however, they emphasized that nothing lasts forever, so the company is investing in new IP.
