[서울=뉴시스] GSK Korea YouTube channel ‘Think Positive’ image. (Photo = Provided by Korea GSK) 2023.07.14. photo@newsis.com *Resale and DB prohibited
[서울=뉴시스]Reporter Song Yeon-joo = Activities to change awareness about human immunodeficiency virus (HIV) disease are actively underway. HIV is the virus that causes Acquired Immunodeficiency Syndrome (AIDS). It is a chronic disease with a significantly reduced risk of transmission to others if treated consistently, but it is still a disease with strong social prejudice.
According to GSK Korea on the 16th, the company started the HIV disease awareness campaign ‘Check It Out, Go Healthy’ in earnest.
GSK is planning activities to increase understanding of the disease, starting with the opening of its own YouTube channel (Think Positive).
▲Customized content production for young people in their 20s and 30s ▲Online and offline education to inform the importance and methods of screening ▲Media programs to eliminate prejudice from the general public are being prepared.
This campaign is designed to change the negative perception of HIV disease, which is still prevalent in Korean society, and to increase the domestic HIV screening rate, which has declined due to the COVID-19 response. It contains the meaning of ‘regular HIV screening is necessary for a healthy life for yourself and your family/lover’.
HIV and AIDS are chronic diseases for which early diagnosis and treatment are important. HIV is the causative agent that causes AIDS, but if you detect it early through regular checkups and receive consistent treatment, you can maintain your health. You can live the same level of life expectancy as non-infected people, and you can prevent transmission to others. In the early stages of HIV infection, special symptoms may not appear, so if you are in the high-risk group, it is recommended that you get regular HIV screening even if you do not have symptoms. HIV screening can be done anonymously and at no cost at public health centers.
The first step of this campaign is the opening of a YouTube channel. The first content released on this channel (Think Positive) is ‘YOU=YOU’, a short film selected as an official screening for the 2023 Korea Queer Film Festival.
With a new perspective and a fresh genre, this film was praised for its sensuous expression of the emotions felt by those infected amid social prejudice and discrimination against HIV.
In the future, an English version of the video for foreign users and a making film containing interviews with the director and leading actors will be released sequentially.
Yang Yoo-jin, managing director of GSK Korea’s HIV and anticancer drug division, said, “Despite the significant improvement in the HIV treatment environment, regular and early screening, the first step in treatment, is not being actively conducted in Korea due to social prejudice.” Of course, I will try to resolve social prejudice and discrimination.”
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2023-07-16 08:01:00
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