GS Shop resumes support for small and medium-sized partners to develop overseas markets… Consulting performance exceeds $3 million

[이슈인팩트] Ahead of the 60th anniversary of Trade Day on December 5, GS Shop has resumed support projects to help domestic small and medium-sized partners advance overseas.

GS Shop held the 11th ‘Overseas Market Pioneering Group’ event in Bangkok, Thailand for 5 days and 3 nights from Monday, November 27 to Friday, December 1, and achieved export consulting worth $3.1 million.

The Overseas Market Development Team is a shared growth program that GS Shop has been running since 2015 to help domestic small and medium-sized partners expand their sales channels in the Asian market. Starting with Malaysia and Thailand in 2015, it was held a total of 10 times in Malaysia and Thailand in 2016, Indonesia and Thailand in 2017, Vietnam and Indonesia in 2018, and Thailand and Vietnam in 2019, but was temporarily suspended from 2020 to 22 due to the pandemic. resumed in Thailand this year.

At this event, buyers from comprehensive distribution companies representing Thailand and Malaysia, including ‘Saha Pathanapibul PLC’, ‘HCVM SDN BHD’, and GS Shop’s overseas JV ‘True GS’, held 63 one-on-one consultations with 10 GS Shop partners. I had it. As a result, product export consultation worth about $3.1 million was conducted, and Dream Chef, a kitchenware company, signed a provisional contract worth $100,000. In addition, most of the participating companies, including △Biz Tarit △SB Cosmetics △Barozl (Wandoda) △Agricultural Corporation Damwoo, concluded sample transactions.

As it reopened after 4 years, various programs were prepared to improve understanding of overseas markets. Trade experts from KOTRA and NANDA Trading Co., Ltd. provided detailed training on overseas expansion strategies and the current status of the Thai distribution market to companies participating in the event. We also had time to tour local Thai distribution companies such as △True GS, △Siam Paragon, and △Emporium.

Heo Nam-joon, head of the broadcasting business support team at GS Shop, said, “Support for overseas market development is not limited to a one-time event. In fact, when ‘SBNT’, a household goods company that participated in the 8th event, entered the Malaysian home shopping market, GS Shop supported the commission and demonstration team,” he said. “The status of K-culture such as K-pop and K-drama is growing.” “As interest in K-products is increasing, we will do our best to help small and medium-sized businesses with excellent products expand their sales channels into the global market,” he said.

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