Grupo Rompejera (RCD) leads the “Most Innovative Companies” ranking for the third consecutive year – ANDA

• The recognition was granted in the “Agencies” category of the list prepared every year by the ESE Business School of the University of Los Andes.

The Rompejera Group, which is made up of digital marketing agencies Puzzle, MIND y SOUL For the third year, it achieved first place in the prestigious “Most Innovative Companies” ranking, which highlights those companies that develop policies, processes and procedures as part of a culture of innovation, which allows them to impact each industry with solutions to challenges of a increasingly diverse environment.

The ranking is prepared by the ESE Business School of the University of Los Andes, specifically by the Center for Innovation and Entrepreneurship, with the collaboration of MIC Innovation, a consulting firm specialized in corporate innovation, in association with the newspaper El Mercurio. It seeks to recognize companies from various sectors with the ability to systematically develop new innovative products, processes and services.

The award ceremony took place at the ESE Business School of the Universidad de los Andes, where Yerko Halat, director and founder of Grupo Rompejera (RCD) together with Daniela Elgueta, Social Content Specialist of the company, received the award obtained in the agencies category.

“It is a tremendous pride to receive this recognition for the third consecutive year, because it is the result of work marked by concern, empathy and rigor, in an industry that is tremendously challenging. Growing in an organizational culture crossed by innovation has allowed us to continually challenge ourselves to develop solutions that fit the requirements and objectives of our clients”he claimed Yerko Situation.

Ariel Jeriageneral manager of Puzzle, assured that “We are fortunate to have tremendous professionals at Grupo RCD. The sustained growth we have had is thanks to the fact that we have chosen to create spaces so that talents can express themselves and develop within our organization. 50% of our collaborators participate in projects from our innovation portfolio, with space to develop their creativity and exploit their potential, creating a continuous ecosystem of new ideas and opportunities for an industry that needs to always adapt to technological development.”.

This is not the first recognition that Grupo Rompejera (RCD) has obtained in terms of innovation. A few weeks ago it achieved first place in the C3 Creativity and Innovation ranking, in the “Culture of Innovation” category for companies with less than 200 employees.

The “Most Innovative Companies” ranking has been carried out in Chile since 2010 and is prepared annually by the ESE Business School of the Universidad de los Andes, using the methodology for measuring innovation capabilities in large companies initially developed at the IESE Business School of the University of Navarra (Spain). To select the winners, all participating companies are subjected to an evaluation of their innovation policies, processes and procedures, as well as the elements that create and shape this culture and its impact on the company’s results.

About Puzzle Group

The Rompejera Group is made up of 7 companies, 3 linked to digital marketing (Rompejera Digital, Soul and Mind) and 4 from other areas (The Label, Gin Elemental and Gran Pisco AUS, Craze Botánica and Audibots). It was founded in 2016 by Yerko Halat and Ariel Jeria, and by 2023 it expects to have a turnover of $6,000 million. It has 145 employees in 3 countries and has 65 clients in various industries, highlighting the financial, health and retail sectors.

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