A survey carried out by Consumer Intelligence Research Partners (CIRP) revealed that there is a growing dissatisfaction among Android cell phone users. According to the data, an increasing movement of migration to the iPhone was observed. In fact, this is the highest rate recorded in the last five years.
Read more: With iOS 17 coming, Apple ‘abandons’ its old iPhones; understand why
The survey points out that 53% of the interviewees, that is, more than half of the respondents, decided to change devices due to a series of factors ranging from performance slow down to the exclusive new features that Apple offers year after year. See more details throughout the text.
Dissatisfied with Android seek iPhone as an alternative
In May, the same research institution revealed that the multinational is gaining more and more space in the market, mainly in the United States. By all indications, the company is on the way to being the industry leader, as consumers are more interested in the company’s devices.
The latest survey released was conducted exclusively with new iPhone users, those who previously used the Android system. According to the information in the survey, the main reason that still drives this migration to iOS are the problems that appear in older smartphones.
As mentioned, 53% of respondents abandoned Android, as the cell phone stopped meeting their needs as the time of use advanced. With this, several problems arise, affecting the performance of the device in general.
What also encourages this exchange is the iPhone itself and the result of its new technologies, since 26% of respondents said they decided to adopt Apple devices because of the new features, such as better cameras and the ease of connection with the entire ecosystem. of brand.
O cost benefit was also a factor mentioned in the research.
About 15% opted for Apple precisely because cell phones have similar prices to Android and still meet consumer expectations, which did not occur frequently among users of the other system.
Even iMessage and FaceTime tools made the list and are seen by 6% of respondents as decisive factors for migration. With the research, it is possible to notice that the diversified options of the Apple are drawing the attention of consumers and retaining many others.
Anyway, the smartphone industry is fierce. Therefore, in the coming months, we will be able to see an extra movement of Android manufacturers with the launch of more interesting products to try to contain the growth of the competitor.
2023-06-12 15:08:00
#Android #iOS #Users #Switching #iPhone #Year
