The apps from grocers like Rewe are becoming increasingly important for consumers
In Germany, groceries are generally not bought online, but rather in the traditional local store. Nevertheless, smartphone apps are playing an increasingly important role when shopping. This is now shown by a survey by Bitkom.
Over half of smartphone users in Germany have at least one app from grocers such as Rewe, Edeka, Netto, Lidl or Kaufland installed on their smartphone. This is the result of a representative survey of 1,123 Internet users in Germany aged 16 and over by the digital association Bitkom. In the survey, 58 percent said that they use an app to browse special offers, show their digital loyalty card at the checkout or take part in competitions.
Bianka Kokott, digital transformation consultant at Bitkom, pointed out on Friday that not all grocery retailers’ apps include the option to order online. Nevertheless, the applications could do much more than just display brochures online. For example, customers could compare prices, save individual discount coupons or create shopping lists and offer reminders from anywhere on their smartphone. “Purely stationary food retailers also have the opportunity to expand their services around purchasing and planning through their own apps and thus increase customer loyalty,” said Kokott. Smartphone users who use such apps often have the applications of several retailers installed: only 17 percent have a single app on their cell phone. Around a quarter (27 percent) rely on two apps. Another 29 percent have 3 or 4 apps installed on their smartphone. The remaining 27 percent even have 5 apps or more from grocers on their smartphones.
2024-01-06 04:28:49
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