Listening to French artists, such as Stromaier, Indela, Gazo, and Aya Nakamura, is increasing on Spotify, the music platform said on Monday.
The French rappers Gazoo and BLK are very successful in Europe, while the inhabitants of Latin America prefer to listen to the Belgian star Stromaier, the R&B star Tyke is appreciated in the Middle East, and -the North American stage will be used by French singer Indela.
Among the French singers who are gaining international fame through Spotify is the French-Malian singer Aya Nakamura, whose work can be heard in Asia, for example.
Between 1 August 2023 and 31 July 2024, more than 100 million people in the world, or around a sixth of Spotify users worldwide, listened to French content on the Swedish platform.
The percentage of listening to French music increased by 94% in 5 years, according to the music platform.
Speaking to Agence France-Presse, Bruno Crollo, global music director at Spotify, said: “The philosophy of live broadcasting and the technological flexibility allow anyone to learn about works at any time, place, and in sizes big “
He emphasized that the world’s attraction to French, which has also been seen in podcasts, represents a “major movement” and “is only the beginning.”
Even though American, English and Latin artists are still in prominent places in the rankings, languages other than French are making strong progress on Spotify, including Portuguese, Italian and Hindi, through the phenomenon of ” A growing Indian iPop”.
