Going forward, Norwegians risk facing an unusually high final sum on the cash slip. It warns the global grocery giant Unilever – which also has a strong foothold with a number of products in Norway.
On Thursday, the company presented its latest quarterly report. It shows that the company has already increased the prices by 4.1 percent of its goods. Cosmetics and personal care have increased to 3.9 per cent, while grocery trousers have risen to 3.8 per cent.
– Cost inflation remains at high levels, and this will continue into next year. We have and will continue to take action across our categories and markets, says Alan Jope, CEO of Unilever, in the report.
Disappointing message about Christmas items
– Must compensate
The autumn has been marked by shipping disruptions, production challenges and chaos at the world’s port hubs. The situation has led to delays, partially empty store shelves and increased commodity prices.
On top of this come more expensive petrol, historically high electricity prices and strong inflation shocks in Europe. In Norway, the consumer price index was at an unusually high 4.1 percent in September.
Fear empty store shelves
Alan Jope points out that the company’s price grip is a result of inflation and increased costs for raw materials and transport.
– We will take appropriate pricing measures and implement a number of productivity measures to compensate for increased costs, he continues.
Unusual
The top manager further believes that the development is historic.
– Such a sharp rise is something we only see around every twenty years. We expect it to stay high into 2022, and reach the peak at the beginning of next year, Jope stated at the presentation, according to The online newspaper who first mentioned the case in this country.
Fuel crisis: 22 liters per. customer
Unilever – which among other things stands for well-known brands such as Knorr, Lipton, Ben & Jerry’s, Maizena and Hellmann’s, is not alone in taking price action.
Already this summer, the Norwegian food giant Orkla announced that the company was concerned about the sharp increase in raw material prices.
– There is a sharp increase in commodity prices in very many areas, which we have not seen before. It has come quite abruptly, said Jaan Ivar Semlitsch, CEO of Orkla NRK.
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– Must increase
Orkla, which will present new figures next week, would not go into detail this summer, but was sure that there would be a price increase, according to NRK.
– We have to increase the price from us and over to the grocery players. They set the price in the end, Semlitsch continued.
– Electricity companies can go bankrupt
And it is not just in the grocery store that the price gap can come. According to the BBC, the British restaurant chain Brasserie Bar Co also offers more expensive restaurant visits for its guests.
– There is an inevitable effect of all this inflation, and that is that we must try to raise prices. At the moment, we have tried very hard to keep them, but I honestly can not see how it should be possible not to raise prices, says the chain’s board chairman Mark Derry.
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