Check this before you buy a large package.
– They live by confusing consumers. Much of this is made to deceive consumers who think that large packages are more profitable, says Rune Nikolaisen behind the website Gjerrigknark.com, to Nettavisen.
The online newspaper’s price comparison of different packaging at the grocery store shows that you can go for a solid price drop if you do not check the kilo price.
For example, we found more than a 70 percent price increase for the large package of Italian salad with meat at Rema 1000.
Read the whole test further down in the case.
Our comparison of the kilo price of the same item shows:
- Almost NOK 60 in price surcharge per kilo for large packaging.
- From 40 to 73 percent price surcharge per kilo on several items.
Also read: Price test: Here, Meny is much cheaper than the low-price chain: -Surprising
Italian salad
The discount chains Rema 1000 and Extra sell Delikat’s Italian salad with meat in two different packages – 180 grams and 320 grams.
If you go for the large package, a price surcharge of 57.13 øre will apply. The large package is 73 percent more expensive.
If, on the other hand, you look at Delikat’s shrimp salad, the price per kilo of small and large packaging is virtually the same.
Also read: Dropping plastic, heavily importing bamboo: – Littering – regardless of wood or plastic
Yoghurt
Nikolaisen believes that grocery chains take advantage of the advantage that most people do not look at the price per kilo.
– They live by confusing consumers, so that people lose their basis for comparison, he says, and adds:
– There are some others who laugh all the way to the bank.
At both Rema 1000 and Extra, vanilla yoghurt and forest berry yoghurt get solid price increases on larger packages.
– Not suspicious
This is how communications manager Harald Kristiansen in Coop Norge responds to the criticism:
– This is neither surprising nor somewhat suspicious, but a result of the customers having received a very good offer from Extra on a smaller package, Kristiansen says to Nettavisen.
He thinks it is right that large packages are usually the most affordable.
– During offer campaigns or price wars, it happens from time to time that the smaller packages, which customers buy the most, are the ones that are pushed down in price.
– No, we do not speculate
He says that sometimes it happens with losses at Extra.
– Then we do not always have the opportunity to reduce the price of all the variants, he says.
Kristiansen, on the other hand, believes that it is illogical that the smaller packages are so cheap. He denies that they speculate in praising large packages highly.
– If this is a price picture that settles over time, then we always look at the possibility of also reducing the large packages in price, he says and adds:
– It may seem illogical to many, but for us who run a store, this is logical, and is about tough competition where popular products are pushed down in price.
Tough competition
– We work really hard every day to have the lowest prices. Some items are extra tough competition on, or ongoing campaigns, and then it may look a bit illogical on the price tags, says TorkeI Fjørtoft, press officer in Rema 1000 to Nettavisen, and adds;
– In these cases, it is the packaging with the lowest price that is further reduced in relation to the normal price. The other packages are sold at the usual low price, says Rema 1000.
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