Greenville Radio Welcomes "Star 99.5" Just in Time for the Holidays
Just in time for the holiday season, Greenville radio listeners are getting a festive treat with the arrival of "Star 99.5." The new station, broadcasting on W258CB, is filling the airwaves with classic Christmas tunes, bringing a familiar jingle to the airwaves. Notably, "Star 99.5" shares branding with co-owned Omaha station "Star 104.5" KSRZ, hinting at a potential post-holiday format change aimed at filling a void left in the Greenville-Spartanburg market.
This strategic move comes after Audacy divested "Magic 106.3" WSPA-FM earlier this year, switching the station’s format to Regional Mexican "La Raza 106.3," leaving the market without an Adult Contemporary station. “Star 99.5" appears poised to step into that open niche.
Before its Christmas makeover, W258CB was known as "Awesome 99.5", playing 1980s hits. It rebranded to a Hip Hop format in April 2023, joining SummitMedia’s existing Rhythmic CHR station, "Hot 98.1" WHZT. While "Awesome 99.5" had a respectable listenership, it trailed behind "The Block 96.3/104.5/107.7" WFBC-HD2 and market leader "Hot 98.1" WHZT in the October 2024 Nielsen Audio ratings.
Currently, "Star 99.5" stands out as the only secular station in Greenville-Spartanburg embracing the full-blown holiday spirit. Listeners seeking religious-themed Christmas music can still tune into Radio Training Network’s Christian AC “His Radio” 89.3 WLFJ-FM.
Please provide me with some context or a question so I can assist you. for example, do you want me to:
* **Write a story?**
* **Answer a question about a specific topic?**
* **Translate something?**
* **Summarize text?**
Let me know what you’d like me to do! 😊
