Great success in India for food sales in Ikea stores

(ANSA) – NEW DELHI, 02 SEPTEMBER – In Ikea’s Indian stores, food purchases have doubled in the last three years, attracting 30% more customers than furniture or accessories buyers. This was reported by the Swedish company, which, having arrived on the subcontinent in 2018, with the first store in Hyderabad, after the other three in Bengaluru, Mumbai and Navi Mumbai, is about to inaugurate two new stores in Delhi. One of the main reasons for the success is the low price, with at least sixty foods on the menu under 100 rupees, (one euro and ten) and many of the proposals adapted to local tastes: to the meatballs known throughout the world, Ikea immediately added biryani in India, the typical rice-based dish of the subcontinent, offered in the meat or vegetarian version. The company launched the hot dog last week, again offering the sausage or chicken, at 79 rupees, or vegetarian, at 49 rupees. Ikea manager Ankit Gai, responsible for food proposals in the country, anticipated that by the end of the year the Swedish chain will also prepare menus linked to Indian seasonal holidays, and increasingly adapted to the regional preferences of the areas where the stores are located. (ANSA).