VIENNA. Wiener Lager, a premium beer of the luxury class, relies on the expertise of Austria’s leading PR agency with a large international network and global expertise when building its brand. Grayling will initially act as a strategic communication partner in Austria before sales will be implemented in other countries.
A premium class beer and a family name that has over 300 years of experience in the art of beer brewing: the managing partner of Seisenegger Bier Vertriebsgesellschaft is Matthäus Mautner Markhof, the great, great, great grandson of Ignaz Mautner Markhof, the inventor of the Viennese lager. “What started in a small village in Bohemia three centuries ago and has been implemented with great success in Austria over many years, we would now like to continue; that’s why we developed the Seisenegger beer. We want to conquer the Austrian market first, relying on the experience and communicative support from Grayling, ”says Matthäus Mautner Markhof. “If you want to try the new beer during the lockdown: it can be ordered on our website.”
“A premium beer that you drink from a champagne glass – Seisenegger will not only convince passionate beer drinkers, but will also score points with new target groups. We look forward to accompanying the two managing partners – Matthäus Mautner Markhof and Natanel Gottlieb – on this path with our expertise in the matter of market launch and building awareness, ”says Grayling CEO Sigrid Krupica.
Grayling developed a tailor-made media package that is implemented by the Brand & Product Communications Unit around Managing Director Nicole Hall. The package includes comprehensive launch communication in which the unique story of Seisenegger beer is consistently told. (red)
Credits
Customer: Seisenegger beer
Matthäus Mautner Markhof, managing partner
Natanel Gottlieb, managing partner
Agency: Grayling Austria
Nicole Hall, Managing Director
Hanna Brugger-Dengg and Kristina Nedeljkovic, Account Managers
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