Matsumoto Kiyoshi, Japan”/>
Photo: View of Einz & Torpe store, Matsumoto Kiyoshi, Japan On the 23rd, Grace Co., Ltd. (CEO Abra Hamsun Cho) announced that it is accelerating its business in Japan by expanding exports of domestic health functional foods and inner beauty products following K-beauty cosmetics. revealed.
Grace is focusing on sourcing brands to meet the growing demand for domestic health functional foods and inner beauty products in Japan, including Esther Formula, NE:AR, Daewoong Pharmaceutical, SHIKOOTAENG, and Dr. Famous domestic health food brands such as diet and healslab are distributed through major Japanese distribution channels such as Matsumotokiyoshi, Welcia Pharmacy, Sugi Pharmacy, Ainz & Tulpe, and Loft. We are accelerating the expansion of our business in Japan by launching and operating in 30,000 stores across Japan, including (Loft).
The reason why major Japanese distributors are attracting attention to domestic health functional foods and inner beauty products can be seen as a reason to attract the younger generation, the main consumer group of the Korean Wave. This is because cultures such as Korean dramas, K-POP, and K-fashion in Japan are gaining popularity among the local MZ generation, and the number of Japanese consumers purchasing Korean cosmetics, health food, and inner beauty products is increasing significantly.
According to KOTRA data, Japan’s imports of Korean health functional foods amounted to $151 million last year, surpassing those from the U.S. ($132 million) to rank first overall, and the preference for Korean products related to diet, skin, and immunity has recently increased in Japan. I’m doing it.
In addition, according to the latest Korea Customs Service export and import trade statistics, exports of unclassified prepared foods such as domestic health functional foods from January to the end of July this year amounted to $532.28 million (approximately 710 billion won), an 11% increase compared to the same period last year. The industry predicted that if this trend continues, domestic health functional foods are expected to achieve the highest exports ever this year.
Meanwhile, Grace provides thorough product review and ingredient consulting in accordance with Japanese Ministry of Health and Welfare regulations, package design consulting tailored to the Japanese offline market, volume forecasting through accumulated market data, stable brand soft landing support through online and offline marketing mix, and They announced that they were able to accelerate the expansion of the health functional food category in Japan through strategies such as providing an efficient logistics pipeline through logistics services.
In addition, we have a sales organization through the establishment of a Japanese branch and provide a one-stop solution for all export-related services, from product sourcing to business consulting, local marketing, and logistics, and distribute leading domestic brands to major Japanese distributors and distribution platforms. He added that after the simultaneous launch, efforts are being made to expand brand awareness and viral expansion through local marketing.
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