Gopuff’s Magical Delivery Campaign Takes the Internet by Storm

Gopuff’s delivery app features a magical campaign

[매드타임스 이지원 기자] Consumer products and food delivery app Gopuff’s new initiative by Mother New York published. The approximately 60-second video captures the wonderful and magical moments of ‘Delivery’.

A man walks through town​​​​​​, observes the needs of people, and uses magic to solve their problems. They make ice cream out of balloons for a boy who dropped his ice cream, and they make umbrellas out of newspapers for pedestrians who get caught in the rain because they don’t have umbrellas. He overcomes gravity, walks on tall buildings, and even delivers bananas by putting his hand through a transparent glass window.

The video, directed by Smuggler director Adam Berg, was filmed with as many cameras as possible to give a realistic feel to even the dramatic scenes. “The production company Smuggler is big and ambitious,” said Orel Lyons, CCO of Mother New York “I do it,” he said.

The fantastic and unrealistic scenes created in this way aim to show the magical experience of satisfying Saubaji’s immediate needs. “We wanted to take the creative, but also give it a very everyday feel,” said Tyler Stewart, GoPuff’s chief marketing officer “If there’s magic, water can be a window, a balloon can be ice cream, gravity can to be ” “We can resist,” he said.

This campaign is the beginning of the next 10 years at GoPuff. The brand took the word ‘magic’ to create the overall brand image (tone) for the next 10 years. “Customers often describe interacting with GoPuff as magic, because the moment they need something, it’s right at their fingertips,” said Stewart. shopping asking where the GoPuff wish grant center is, sometimes joking that it’s next door or in the basement focus on the customer experience: what it’s like to satisfy everyday wants and needs in immediately, whether it’s refilling toilet paper, returning home under an umbrella on a rainy day, or buying wine “It’s not monotonous or unique, but with GoPuff, it becomes magical.”

In addition, the initiative restructures GoPuff from a simple delivery service to a specialized experience. This is to reflect the expansion of the brand’s core consumer base from college students to off-campus consumers, and take the brand to the next level. Stewart said, “Enterprise This is a way for a brand to grow without becoming old. “It’s a plain and simple campaign, but there’s still fun and excitement that GoPuff users will recognize and enjoy,” he said.

The video was released during the NBA Playoffs, and the movie it was also held in movie theaters during the first week of release. In addition, we plan to do TikTok and OOH activities. The brand’s signature brown shopping bag appears in OOH. The brand also creates limited edition tote bags inspired by selected cities. This tote bag will be released in Philadelphia and Miami versions, starting with New York.

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