Google Plans to Ship 10 Million Pixel Phones in 2024
According to sources, Google is geared up to ship “around 10 million” Pixel phones in 2024, following the success achieved in the previous year (Nikkei Asia report). The tech giant is eager to repeat the “milestone” once again, aiming for substantial growth in sales.
New Generation Devices – Pixel 8 Series
Last year, the Pixel 7 and 7 Pro experienced massive shipments, but exact numbers for each variant remain undisclosed. With over 8 million Pixel devices ordered in 2022 (9to5Google), and more than 7 million Pixel 6 series devices in 2021 (9to5Google), it is safe to assume that the successors of these popular devices will prove equally successful. Google is expecting the new Pixel 8 and 8 Pro to be key contributors to the targeted sales figure.
The upcoming year is expected to witness the launch of the Pixel 6a in the first half and the Pixel 7a in the second, significantly broadening Google’s smartphone portfolio (Nikkei Asia report). Adding to the excitement, Google has also stepped into the realm of foldable phones with the Pixel Fold, capitalizing on market trends and consumer preferences.
New Production Initiatives in India for Enhanced Supply Chain Resilience
Google’s commitment to diversifying its production has led to its decision to manufacture the Pixel 8 series in India. With this important step announced in October of the previous year (9to5Google), the company aims to mitigate risks to the supply chain by expanding manufacturing beyond China and Vietnam. India’s prowess in technology and manufacturing provide an ideal environment to create a resilient production ecosystem.
Info about the production timeline suggests that the first batch of Pixel 8 Pro devices will arrive between April and June, with the standard Pixel 8 expected to make its debut around the middle of the year. Google aims to start with a “small volume” at the initial stage, leading to a gradual ramp-up in production (Nikkei Asia report). This cautious approach aligns with the maturity of the Pixel 8 series during that period.
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