“The new developments in generative AI are an opportunity to make these processes closer to the customer. We have already implemented it, in the AI of small things, with solutions where we can improve the customer experience,” he said. An example where they use this technology for the customer is a service that provides help and recommendations to users to know what specialty they need. They also use generative AI so that the client can easily know what services they have when traveling abroad according to their particular coverage or to speed up reimbursement processes, by automatically reading the information in the documents and certificates that the client uploads. to the platform.
For his part, the global director of Business Transformation at Allfunds, Jaime Pérez-Mauramade an analogy with football and assured that “AI scores goals, but we have to see how it works with the team, how it fits.” To do this, he explained, the fundamental thing is to start with the easy things, with real problems of the organization. To do this, they have created an external collaboration model with strong leverage on the Google platform.
As a premise, they look for use cases of generative AI where “the user himself feels part of the solution and, being a B2B entity, they have focused on three areas of application: on process efficiency, with processing and AI-based document management; in increasing productivity, where they are exploring internal AI agents to dump all the company’s knowledge; and in the digital experience, with generative AI tools, such as its chatbot Well.
