On the 28th, Google Korea held the ‘YouTube Works Awards Korea’, a global digital video advertising festival that selects and awards the most creative and innovative YouTube campaigns of the year, and announced the winners.
Kim Kyung-hoon, CEO of Google Korea, delivering a welcoming speech at the YouTube Works Awards Korea held on the 28th. Provided by Google Korea
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The YouTube Works Awards, a global digital advertising festival, started in Korea in 2019 and is now in its 6th year. This awards ceremony, which discovers creative and effective YouTube campaigns through data-based screening, has established itself as a representative event that highlights innovation and creativity in the industry.
This year, winners were selected in a total of 11 categories, and two campaigns jointly won the Best Branding category, bringing a total of 13 campaigns to the award list. In particular, this year, the independent category ‘Artificial Intelligence (AI) Pioneer’ was established to celebrate the creative use and innovation of advertising marketing and AI.
The Grand Prix works were judged by a vote of the final judges based on criteria that reflected 50% each of the effectiveness of the marketing campaign and the creativity of the creative. The award-winning works received high praise in various aspects such as creative content production, innovative marketing strategies, and business performance-oriented approaches, further strengthening the competitiveness of the Korean advertising industry.
At the event, Kim Dong-gil, CD and co-CEO of DeMinus One, InnoRed CEO Park Hyun-woo, and LG U+ Marketing Strategy Director Jang Jun-young participated and held a panel session under the theme of ‘A more diverse marketing world with AI.’ Based on their respective expertise, the panelists discussed various cases and perspectives on the changes and innovations that AI has brought to marketing, and shared in depth the impact of AI technology on campaign strategies and customer experience.
Kim Kyung-hoon, President of Google Korea, said, “As rapidly developing AI technology is permeating our lives, surprising innovations are also taking place in the marketing field.” He added, “Korean brands that are leading global trends by challenging the limits and actively embracing new technologies are using AI technology.” “We will do our best to support you so that you can grow and be loved through .”
Reporter Choi Yu-ri [email protected]
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**In what ways does LG U+ ensure that its use of AI in marketing campaigns respects consumer privacy and ethical considerations?**
## Interview: The YouTube Works Awards Korea: A Showcase of Innovation and AI in Marketing
**Host:** Welcome to **World Today News** for a special interview discussing the exciting developments in digital marketing showcased at the recent YouTube Works Awards Korea. Today, we have two esteemed guests:
* **Mr. Park Hyun-woo**, CEO of InnoRed, an advertising agency recognized for its innovative use of AI in campaigns.
* **Ms. Jang Jun-young**, Marketing Strategy Director at LG U+, a company consistently pushing the boundaries of digital marketing.
Thank you both for joining us.
**Mr. Park and Ms. Jang:** Thank you for having us.
**Host:** Let’s begin by discussing the YouTube Works Awards Korea itself. Mr. Park, as a winner in this year’s competition, what significance does this award hold for InnoRed and the wider advertising industry in Korea?
**Mr. Park:**
**(Open the door for Mr. Park to discuss InnoRed’s winning campaign, the challenges they faced, and the importance of industry recognition for driving innovation.)**
**Host:** Ms. Jang, LG U+ is known for its forward-thinking approach to marketing. How do events like the YouTube Works Awards inspire and influence your strategies?
**Ms. Jang:**
**(Encourage Ms. Jang to elaborate on how LG U+ utilizes data and insights from award-winning campaigns to inform their own marketing decisions. Discuss the importance of staying ahead of the curve in a rapidly evolving digital landscape.)**
**(Transition to the theme of AI in marketing)**
**Host:** This year saw the introduction of the “AI Pioneer” category, highlighting the growing influence of artificial intelligence in advertising. Mr. Park, can you explain how InnoRed leverages AI in its campaigns and share some specific examples of its impact?
**Mr. Park:**
**(Prompt Mr. Park to discuss concrete examples of how InnoRed uses AI to enhance targeting, personalization, creative development, or campaign optimization.)**
**Host:** Ms. Jang, from LG U+’s perspective, what are the biggest opportunities and challenges you see with the increasing integration of AI into marketing strategies?
**Ms. Jang:**
**(Invite Ms. Jang to discuss LG U+’s approach to AI implementation, addressing concerns about ethical considerations, data privacy, and ensuring human creativity remains at the heart of campaigns.)**
**(Concluding section)**
**Host:** As we look towards the future of digital marketing, what key trends and advancements do you both anticipate will shape the landscape in the coming years?
**(Encourage both guests to share their perspectives on emerging technologies, changing consumer behavior, and the evolving role of platforms like YouTube.)**
**Host:** Thank you, Mr. Park and Ms. Jang, for providing such insightful perspectives on the exciting developments in digital marketing.
We hope this interview has shed light on the innovative work being done by Korean brands and the transformative role of AI in shaping the future of advertising.
