Golf Channel is making a bold move to attract a younger audience ahead of the 2025 WM Phoenix Open. In a strategic partnership with the popular YouTube golf collective Good Good, the network will air the Good Good GolfNow Desert Knockout on Wednesday, February 5, at 8 p.m. ET. The event will take place at Grass Clippings Rolling Hills in Tempe, Arizona, a public course renowned for its night golf offerings [[1]].
The knockout format, a signature of Good Good, will see players compete in successive holes, with the worst score eliminated each round until a winner emerges. The event will feature “members of the Good Good Golf crew, along with golf content creators and current and former players,” though the full lineup remains under wraps. This innovative approach aims to blend digital and customary media, with the competition starting exclusively on Good Good’s youtube channel at 7 p.m. ET before transitioning to Golf Channel’s primetime broadcast an hour later.
This collaboration isn’t new. Golf Channel and Good Good have previously teamed up for similar events, and more are expected to be announced soon. Glenn Grimshaw, VP of franchise development at Golf Channel, expressed enthusiasm for the partnership, stating, “We’re excited to expand our partnership with Good Good Golf in 2025 and present live coverage of the Good Good GolfNow Desert Knockout on Golf Channel. Golf Channel strives to showcase innovative golf content and reach as many golfers and golf fans as possible. The Good Good guys create fun, engaging golf content that connects with their young audience of passionate followers. Live golf under the lights with the Good Good guys and thousands of fans should make for an awesome event in primetime on Golf Channel.”
this initiative is a calculated effort to bridge the gap between Golf channel’s traditional, older audience and the younger, digitally savvy demographic that Good Good commands. While the long-term impact remains uncertain, this partnership marks a promising step toward modernizing golf’s appeal.
| Event Details | facts |
|———————————-|———————————————————————————|
| event Name | Good Good GolfNow Desert Knockout |
| Date & Time | Wednesday, February 5, 2025, at 8 p.m. ET |
| Location | Grass Clippings Rolling Hills, Tempe, Arizona |
| Format | Knockout (worst score eliminated each hole) |
| Participants | good Good crew, golf content creators, current and former players |
| Broadcast | Starts on good Good’s YouTube at 7 p.m. ET, transitions to golf Channel at 8 p.m. ET |
This event promises to be a thrilling spectacle, blending the excitement of live golf with the energy of a younger, more dynamic audience. Will it be the spark that ignites a new era for golf viewership? Only time will tell.
nBased on the information from the provided by this article: Golf Channel is making a bold move to attract a younger audience ahead of the 2025 WM Phoenix Open. In a strategic partnership with the popular YouTube golf collective Good Good, the network will air the Good Good GolfNow Desert Knockout on Wednesday, February 5, at 8 p.m. ET. The event will take place at grass Clippings Rolling Hills in Tempe, Arizona, a public course renowned for its night golf offerings [[1]].
The knockout format, a signature of Good Good, will see players compete in successive holes, with the worst score eliminated each round until a winner emerges. The event will feature “members of the Good Good Golf crew, along with golf content creators and current and former players,” though the full lineup remains under wraps. This innovative approach aims to blend digital and customary media, with the competition starting exclusively on Good Good’s youtube channel at 7 p.m. ET before transitioning to Golf Channel’s primetime broadcast an hour later.
This collaboration isn’t new. Golf Channel and Good Good have previously teamed up for similar events, and more are expected to be announced soon. Glenn Grimshaw, VP of franchise development at Golf Channel, expressed enthusiasm for the partnership, stating, “We’re excited to expand our partnership with Good good Golf in 2025 and present live coverage of the Good Good GolfNow Desert Knockout on Golf Channel.Golf Channel strives to showcase innovative golf content and reach as many golfers and golf fans as possible. The Good Good guys create fun, engaging golf content that connects with their young audience of passionate followers. Live golf under the lights with the Good Good guys and thousands of fans should make for an awesome event in primetime on Golf Channel.”
this initiative is a calculated effort to bridge the gap between Golf channel’s customary, older audience and the younger, digitally savvy demographic that Good Good commands. While the long-term impact remains uncertain,this partnership marks a promising step toward modernizing golf’s appeal.
| Event Details | facts |
|———————————-|———————————————————————————|
| event Name | Good Good GolfNow Desert Knockout |
| Date & Time | Wednesday, February 5, 2025, at 8 p.m.ET |
| Location | Grass Clippings Rolling Hills, Tempe, Arizona |
| Format | Knockout (worst score eliminated each hole) |
| Participants | good Good crew, golf content creators, current and former players |
| Broadcast | Starts on good Good’s YouTube at 7 p.m. ET, transitions to golf Channel at 8 p.m. ET |
This event promises to be a thrilling spectacle,blending the excitement of live golf with the energy of a younger,more dynamic audience. Will it be the spark that ignites a new era for golf viewership? only time will tell., create an HTML-formatted interview for a WordPress page between the Senior Editor of world-today-news.com and a specialist guest who is an expert on the article’s subject matter. Do not use [Guest Name] , create a real name. The conversation should read naturally, like a genuine human interview, with no references to AI.
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Golf Channel and Good Good Partner to Attract younger Audiences with the Desert Knockout Event
Table of Contents
Ahead of the 2025 WM phoenix Open, Golf Channel is making a bold move to attract a younger audience by partnering with the popular YouTube golf collective Good Good. The collaboration will air the Good Good GolfNow Desert Knockout at Grass Clippings Rolling Hills in Tempe, Arizona, on February 5, 2025. This event, blending digital and traditional media, will feature a knockout format where players are eliminated each round until a winner emerges. We sat down with golf marketing expert, Alex Carter, to discuss the implications of this partnership and what it means for the future of golf viewership.
The Strategy Behind the Partnership
Senior Editor: Alex, Golf Channel is teaming up with Good Good for the Desert Knockout event. What’s the strategic thinking behind this partnership?
Alex Carter: It’s a smart move by Golf Channel. They’re tapping into Good Good’s massive online following, which is primarily younger, digitally-savvy golf enthusiasts. This partnership allows Golf Channel to modernize its image and reach an audience that might not traditionally tune into their broadcasts. It’s all about bridging the gap between traditional and digital media to grow the sport’s appeal.
the Knockout Format and Its Appeal
Senior Editor: The event will use a knockout format, which is a signature of Good Good. Why do you think this format resonates with younger audiences?
Alex Carter: The knockout format is fast-paced and unpredictable, which is perfect for viewers with shorter attention spans or those who might find traditional golf tournaments a bit slow. It’s also highly engaging because every hole brings a sense of urgency—someone is always on the chopping block. This kind of drama keeps viewers hooked, especially when combined with the personalities from the Good Good crew.
Bridging the Gap Between Digital and Traditional Media
Senior Editor: The event starts on Good Good’s YouTube channel and then transitions to Golf Channel’s primetime broadcast. How important is this dual-platform approach?
Alex Carter: It’s brilliant. By starting on YouTube, they’re meeting younger viewers where they already are—online. Then, by moving to Golf Channel, they’re introducing that audience to traditional broadcasting.It’s a seamless way to bring digital-first fans into the fold of more conventional golf media. Glenn Grimshaw, VP of Franchise Development at Golf Channel, put it perfectly: They’re showcasing innovative golf content to reach as many fans as possible.
The Future of Golf Viewership
Senior Editor: Do you think this partnership could signal a larger shift in how golf is presented to audiences?
Alex Carter: Absolutely. The golf world has been aware for a while that it needs to evolve to stay relevant. Events like this,which combine the energy of digital content creators with the professionalism of traditional networks,could be the blueprint for future golf coverage. If triumphant, we’ll likely see more collaborations like this, possibly even in other sports.
Challenges and Opportunities
Senior editor: What challenges do you foresee, and what opportunities does this event present?
Alex Carter: The main challenge is ensuring that the transition from digital to traditional media feels natural and doesn’t alienate either audience. But the opportunities are massive. This event could attract a whole new demographic to Golf Channel, increase engagement across platforms, and even inspire other sports to experiment with similar formats.It’s an exciting time for golf and sports media in general.
Senior Editor: Thanks,alex. It’s clear that the desert Knockout event is more than just a tournament—it’s a step toward redefining golf’s appeal for a new generation.
