With this agreement, Parkland Corporation will become Golf Canada’s official partner in the fuel and convenience store categories, which will help golfers en route to the course fill up with gas and snacks.
Golf Canada (25 mai 2021) – Golf Canada and Parkland Corporation (“Parkland”) today announced a partnership that will make Parkland Corporation and its JOURNIE loyalty programMD Rewards the official fuel and convenience partner of the National Sports Federation.
Under this partnership, Golf Canada members will be invited to join the JOURNIE ™ Rewards loyalty program and earn points for fuel discounts, as well as the choice of free snacks or carbon credits throughout. of the golf season.
“We are proud to welcome Parkland Corporation to the golf space and look forward to assisting them in supporting their goal of generating interest in the sport while helping Canadians along the road to the golf courses. , ”Said John Sibley, chief marketing officer for Golf Canada. “The vast network of locations operated by Parkland across Canada allows us to provide added value to our members when they refuel with gas and snacks. Refueling en route to or from the local golf club is a regular activity for all sports enthusiasts and Parkland would like to recognize this inherent element of the golf experience. “
For Parkland Corporation, the opportunity to align with golf and engage with Golf Canada’s golfing community were key factors in signing this partnership.
“We are delighted to partner with Golf Canada and welcome golfers to JOURNIEMD Rewards, one of Canada’s premier fuel and convenience loyalty programs, ”said Steve McClelland, Vice President, Loyalty Programs and Partnerships, Parkland Corp. “We’re committed to helping our customers get the most from each of their stops at over 1,000 participating Chevron, Ultramar and Pioneer gas stations and convenience stores, including ON the RUN brand locations. We’re perfectly positioned to help golfers refuel this summer and stock up on high-quality foods and snacks both on the way out and back from golf. Hydration and nutrition are key components to being your best in golf and this partnership is a great way to help. “
Members will be able to get JOURNIE rewardsMD weekly through the Golf Canada app, including a surprise offer after their 25e round of golf of the season. Additionally, throughout the months of June and July, golf enthusiasts will have the chance to earn a golf experience (subject to provincial health and travel restrictions) at the Bear Mountain Resort in Victoria, home to two renowned courses as well as the National Training Center of Golf Canada.
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