“The CEP (European Perfume Company) is a company that was going well: but it is a sleeping beauty”. It is with these words that Denis Goudigan presents his new acquisition. The entrepreneur has got his hands on this soon-to-be 50-year-old company and, what is certain, he wants to wake it up. From the Dijon headquarters, the new CEO has implemented a strong development strategy with a view to doubling the million euros in turnover posted by the SME.
“CEP is developing perfumes, 94% of which are intended for the supermarkets and supermarkets (supermarkets and supermarkets), he emphasizes. Even though it was already in our DNA, …
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