Goldbach and Magnite are tackling challenges in digital video together

It was only at the beginning of the year that Magnite separated off a section within its supply side universe and launched Magnite Streaming. The company wants to offer advertisers access to CTV and OTT inventory, audience targeting functions and real-time reporting from a single source with Magnite Streaming. This specialized sales platform is now being integrated into Goldbach Germany. Together with the ad server Springserve, Goldbach wants to meet the growing interest in video content, especially in the digital TV sector such as FAST channels and CTV. The marketer also plans to use this to further expand her portfolio.

“We at Goldbach are pleased to take our long-standing collaboration with Magnite to a new level. The integration of Magnite’s streaming and Springserve platforms allows us to make our growing omnichannel offering more efficient and flexible, thereby offering our publishers comprehensive monetization options,” explains Mario Neumann, Director of Business Development at Goldbach Germany. “We can offer advertisers comprehensive reach and flexible and cost-effective solutions to make the best possible use of the constantly changing digital advertising landscape.”

Johannes Paysen, Managing Director Central Europe at Magnite, adds: “Through our close partnership with Goldbach, our leading products in the area of ​​video and digital TV are further strengthened. Our groundbreaking technology, including in particular our advanced video ad management system and our innovative, programmatic solution for digital TV, is excellently positioned to optimally serve the growing demand in the dynamic moving image market. This partnership enables us to pursue innovative paths together.”