Gold buying and selling transactions on digital platforms are increasingly lively

Reporter: Maizal Walfajri | Editor: Tendi Mahadi

KONTAN.CO.ID – JAKARTA. The golden prestige is getting more sparkling in the midst of the pandemic. This provides a blessing for gold sellers digitally. Just look. You can see that the business of buying and selling gold on the KoinWorks platform is getting more and more sparkling until now.

KoinGold, which KoinWorks launched in June, experienced a transaction growth of more than 300% with total transactions of up to IDR 2 billion per month. CEO & Co founder KoinWorks Benedicto Haryono stated that the pandemic has made people more interested in choosing asset diversification products that have a nature safe-haven like gold.

“KoinWorks will continue on its mission to develop and complement financial products that can answer market needs and expand financial access for financial inclusion in Indonesia,” said Benedicto in a written statement on Thursday (22/10).

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He said, to save gold in KoinGold, users can start from IDR 1,000 without multiples, then later it will be converted into grams of gold. KoinGold also allows users to sell or withdraw gold in the form of physical gold, if the gold balance has reached a minimum of one gram. Benedicto explained that his party also presented features buyback guarantee which can be used by users every time they make gold purchases.

Likewise gold transactions in e-commerce Tokopedia is increasingly favored by users. Tokopedia Fintech Senior Lead Marissa Dewi stated that public enthusiasm for gold investment is still very high.

He considered that this is inseparable from the nature of gold as an investment instrument that is relatively safe to run in the long term. It is also easy to understand and has prices that are likely to continue to increase even in the midst of a pandemic. “This can be seen from Tokopedia’s internal data which reveals that over the past year, the number of registered users on Tokopedia Emas has grown almost 20 times. “Buying and selling gold through Tokopedia has grown almost 30 times,” Marissa told Kontan.co.id.

He stated that this increase was driven by a number of advantages that Tokopedia Emas had. Starting from security because all transactions are monitored by OJK. Then it is easy to do just by holding your hand. “It is also very affordable, starting with only Rp. 5,000. Tokopedia Emas has also fulfilled sharia principles through collaboration with Pegadaian, “explained Marissa.

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Don’t want to lose, e-commerce Bukalapak also claims an increase in gold transactions through the BukaEmas feature. AVP of Investment & Payment Solutions Bukalapak Dhinda Arisyiya said this was because it always increased the investment culture from the smallest amount.

“Gold transactions online throughout 2020, shows significant growth, where the price of gold itself has increased by more than 30% since the beginning of the year. The trend of rising prices is still seen in unstable economic conditions as a result of the Covid-19 virus pandemic, so customers tend to look for investment instruments safe haven like gold, ”Dhinda told Kontan.co.id.