GoFood Changes the Commission Scheme to 20 Percent + IDR 1,000, MSMEs are upset about all

JAKARTA, KOMPAS.com – Entrepreneurs of micro, small and medium enterprises in the food and beverage business are upset. The reason is, GoFood apply scheme new to draw commission them, from the previous 12 percent + Rp. 5,000 of each product sold to 20 percent + Rp. 1,000 of each product sold.

This has sparked objections from small business actors who are surviving the Covid-19 pandemic.

Chairman of the Association UMKM Indonesia (Akumindo) Ikhsan Ingratubun said the GoFood commission’s new scheme of rules could actually be evaluated and renegotiated.

For information, since March 5, 2021 GoFood has increased commission taking by 20 percent + Rp1,000 to mitra businesses that join GoFood through the GoBiz application.

Also read: MSMEs Receive Government-borne Final Income Tax Incentives, How to Report the Taxes?

According to Ikhsan, this is burdensome for MSME partners because the company takes the results from the price set by the partner.

“In my opinion, it is better if the price set by partners at GoFood is increased and that is what is taken. So that the price increase is borne by the buyer. So, it is not taking from the original price,” he said as quoted by Antara. Happy, Thursday (18/3/2021).

He said that buyers or consumers are also considered to have no objection to the price increase. During a pandemic, food delivery services are needed so that food price increases are considered fair.

On the other hand, the implementation of this new scheme has an impact on sellers. Ikhsan said, GoFood should go back to the commission scheme that was implemented previously, which is to charge a commission on the buyer, not on the seller.

“So this continues to take advantage of partners and affect sales revenue. It is better to return to the old scheme concept or at least first negotiate and evaluate,” he continued.

Likewise, this is shared by Achmad Mauludiansyah, owner of the Seblak Coy business, which has been established since 2014 and began offering partnerships in 2016.

Achmad said that the latest commission scheme was very burdensome for his party.

“Yes, this is very burdensome. Especially with the current pandemic conditions, plus the price of raw materials is getting more expensive. Moreover, the promotional program is very burdensome for merchants because the promo costs are borne by the restaurant. The hope is that the commission scheme will be eliminated or the discount will be reduced,” he said.

Furthermore, the owner of 8 partners who are spread across Solo, Yogyakarta, Wonogiri, Purbalingga, Bandung, Bekasi, Depok, and Berau, East Kalimantan said that his income is running low.

Also read: A Good Record Amidst the Pandemic, GoFood’s Revenue Raised 20 Times

This is exacerbated by some MSMEs who do not understand the Cost of Goods Sold (HPP), so that many partners lose even more after participating in massive promotions.

“Previously, the commission amount was less than 20 percent and when there was a promo it was covered by the applicator, now it is covered by the partner alias merchant,” he said.

Meanwhile, Dwi, the owner of Bakmi Pontianak, thinks that GoFood’s newest commission scheme can be adjusted by the restaurant. “Because we are partners, as long as the socialization arrives, we can also adjust prices,” he said.

Also read: Want a Culinary Business? Check out GoFood’s 2021 best-selling food predictions

Dwi said, until now, income was still stable and was not much affected by GoFood’s latest commission scheme. He assessed that his efforts had gone through a deeper influence during the early days of the pandemic.

“The most important thing for us, all rules are open and communicated by both parties,” Dwi concluded.

Unfortunately, the Ministry of Cooperatives and SMEs has not yet wanted to be asked for a response to this problem. (Amalia Nur Fitri)

This article has been published on Kontan.co.id with the title GoFood cuts 20% + IDR 1,000 per product sold from partners, making MSME players more squeezed

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