The insurance company is running its new image campaign across Austria on the Gewista rolling boards.
Ergo Versicherung will roll the new image campaign across Austria on the Gewista rolling boards in October and November. The campaign focuses on insurance solutions for private and corporate customers. The separation of the name Ergo into “Er Go” results in various word combinations and messages with rolling subjects: TräumER GO !, VordenkER GO !, Go-around startER GO! as well as FairER GO! Together GO! and UmdenkER GO! “The creative special staging ideally rounds off the comprehensive concept with which Heimat Wien was able to convince us,” says Philipp Wassenberg, CEO, Ergo Versicherung AG. “An innovative extension of a further-conceived campaign,” adds Christian Noisternig, Ergo board member responsible for sales & marketing.
And Markus Wieser, CEO Heimat Vienna, adds: “Ergo insures the people who change their world. We want to make this spirit of optimism perceptible in every advertising material – and we have succeeded in doing so with the dynamic rolling board stickers. “” In our planning for Ergo, we made a conscious decision to use rolling boards – thanks to the attention-grabbing implementation, we can ideally reach our target group and thus our media goals. The creative design as a special form of advertising with foil provides that certain something, additional attention and a smile from the people reached – a win-win for everyone! ”Says Kathrin Fast, Client Service Director of Havas Media Austria. “The Medium Rolling Board”, so Gewista-CSO Andrea Groh, “is ideally suited for placing advertising messages in a targeted manner at highly frequented traffic hubs. Ergo Versicherung not only uses the reach of the medium, but also one of the many creative design options – an “Innovative & Ambient Media” special form of advertising – which can be implemented on the Rolling Board. Maximum attention and lasting memories are guaranteed! “
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