^LOS ANGELES, Oct. 08, 2024 (GLOBE NEWSWIRE) — In a case where one of the
The world’s largest multinational tobacco companies are accused of fraud, 2ONE
Labs and Performance Plus Marketing both filed a lawsuit over
Trademark infringement as well as an injunction against them
Nicotine pouch trademark filed by Imperial Brands subsidiary Zone.
The lawsuit alleges that Imperial’s Zone products are trademarked
2ONE® for tobacco-free nicotine pouches and that the violation is intentional
is. In addition to being ordered to pay damages, 2ONE® is also applying for deletion
the Zone brand from Imperial.
The 2ONE® brand has been continuously marketed and
to adult consumers at thousands of grocery chains and independents
Sold in stores in the USA. Nevertheless, Imperial Brands brought in 2024
a product line under the confusingly similar brand name “Zone”.
Market,
The lawsuit accuses Imperial Brands of making false statements,
by claiming significantly earlier use of their trademark in trade,
than actually took place. The lawsuit further alleges that the
false information would have enabled Zone to create a fraudulent trademark
receive.
?We have had the Zone brand since Imperial launched it in 2024
We have seen numerous cases of consumer confusion and we have
intention to vigorously combat this type of blatant violation, regardless of
how big the company is,” says Vincent Schuman, founder and partner of 2ONE
Labs.
The plaintiffs demand the cancellation of the defendant’s trademark as well as all
Profits and Punitive Damages. The case (number 2:24-cv-08124) is before the U.S.
District Court for the Central District of California is pending and bears the
Title 2ONE Labs, Inc. and Performance Plus Marketing, Inc. v. ITG Brands, LLC
und Imperial Tobacco Limited.
About 2ONE Labs: 2ONE Labs was founded by the pioneers in the field of synthetic
Nicotins TFN® was founded in the USA and is one of the most important innovators in the
Range of high-quality nicotine pouches for adult consumers.
Media inquiries: [email protected] (mailto:[email protected])
°
