One of Globo’s biggest products today, the “BBB” is an excellent source of income for the network, which has the desire to profit even more from the reality show and, to that end, it is studying the possibility of making money on Twitter posts related to the program.
In an interview with the newspaper Valor Econômico, the executive president of Grupo Globo, Jorge Nóbrega, highlighted that the strategy consists of making better use of the capacity that the content generated by the broadcaster has in attracting the public’s attention.
According to Valor, 94% of all tweets about television in Brazil in the year were related to the edition of the “BBB 21“, which was presented by Tiago Leifert, and had as great characters Juliette Freire, who became champion, and Gil do Vigor, fourth.
Altogether, “BBB 21” had more than 380 million tweets, and Nóbrega points out that “this is something that can be paid for”. “This is an immense asset that we have to monetize better,” said the executive.
“Borders are dissolving and Globo will also have to be involved in the transaction economy. When what we do generates a transaction, we must keep a portion of that revenue,” he said.
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