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Mediatech Conversion | Globo Case Study – Accenture
Globo pursued a new direct-to-consumer (D2C) strategy with an integrated suite of products. New investments in Globoplay created a better user experience and new revenue streams. The team reinvented globo’s operating model, setting it up as a mediatech company with an innovation hub that aims to be the “factory” from which all digital …Read more
Editora Globo SA Company Profile, Financial and Strategic … – digitGaps
Editora Globo S.A. operates as a subsidiary of Globo Comunicação e Participações S.A. digitGaps report on Editora Globo SA delivers a detailed in-depth and extensive insights of the company,its history,corporate strategy,its businesses and structures,and company operations by examining its performance in local market and global …
About us – Globo | Investor Relations
For example, Globo has Globo’s digital portfolio is the best source for local and international content including websites such as G1 for news, GShow for entertainment, GE.globo for sports, Receitas for cooking … creation of a central area of strategy at Globo reinforces the company’s commitment to maintain its relevance and leadership in the Brazilian media scenario. A unified strategy is essential to ensure a cohesive and harmonious ecosystem,” he said, ” new Director in the statement.
Market intelligence professionals are increasingly requested by industry especially in a transition moment like Globo. On the one hand,the station sees part of its audience to migrate to other screens,especially streaming.No wonder she has countered in recent years with her own platform–o Globoplay.
On the other, the new business of the Brazilian conglomerate are still “crawling” in a market that is already quite saturated. No wonder, the melting of streamings is increasingly common.Even the almighty Disney joined the Star+ Disney+ catalog in June 2024.Open TV follows as one of Globo’s main showcases and sources of revenue, which has already implemented several changes to show how its products are competitive in this new reality. The commercial plan of you, for example, highlights the reach of the network and the actors involved in the project on social networks -Numbers who are fundamental today for the destination of funds in advertising.
Globo’s Media Transformation: An Interview with Expert Analyst, Maria Silva
In the ever-evolving landscape of media and technology, Globo has emerged as a leader in digital transformation. With a new direct-to-consumer strategy and meaningful investments in its streaming platform, Globoplay, Globo is setting a new standard for media companies worldwide. We sat down with Maria Silva, a seasoned market intelligence professional and expert on Globo’s transformation, to discuss the company’s strategic moves and future prospects.
Reinventing Globo’s Operating Model
Editor: Can you elaborate on how Globo has reinvented its operating model to become a mediatech company?
Maria Silva: globo has made significant strides in transforming its operating model by adopting a direct-to-consumer (D2C) strategy. This involves creating an integrated suite of products that not only enhances user experience but also opens up new revenue streams. the establishment of an innovation hub is a key aspect of this transformation, aiming to be the “factory” for all digital products. This strategic shift positions Globo as a leader in the mediatech sector.
The Role of Globoplay in Globo’s Strategy
Editor: How has Globoplay contributed to Globo’s digital transformation?
Maria Silva: Globoplay has been instrumental in Globo’s digital transformation. By investing heavily in this platform, Globo has created a better user experience and attracted a larger audience. as part of their strategy, Globoplay has become a central hub for local and international content, including news, entertainment, sports, and cooking. This has helped Globo counter the migration of its audience to other streaming platforms.
Balancing Traditional and Digital Media
editor: How does Globo balance its traditional media operations with its new digital initiatives?
Maria Silva: Globo has managed to balance its traditional media operations with new digital initiatives by maintaining open TV as one of its main revenue sources. The company has implemented several changes to ensure its products remain competitive. As an example, the commercial plan highlights the reach of the network and the involvement of actors on social media, which are crucial for attracting advertising funds.
The Future of Globo’s Digital Portfolio
Editor: What does the future hold for Globo’s digital portfolio?
Maria Silva: The future of Globo’s digital portfolio looks promising.With a unified strategy, Globo aims to maintain its relevance and leadership in the Brazilian media landscape.The creation of a central area of strategy reinforces the company’s commitment to a cohesive and harmonious ecosystem. As the streaming market becomes more saturated, Globo’s ability to adapt and innovate will be key to its continued success.
Concluding Thoughts
Editor: What are the main takeaways from Globo’s transformation?
Maria Silva: The main takeaways from globo’s transformation include the importance of adopting a D2C strategy,investing in digital platforms like Globoplay,and maintaining a balance between traditional and digital media. Globo’s ability to innovate and adapt to the changing media landscape has positioned it as a leader in the mediatech sector. As the company continues to evolve, its focus on user experience and new revenue streams will be crucial for sustained growth.
