Global Viral Change: The Effects of Corona on Society, Consumption and Marketing [Global Viral Change: The Effects of Corona on Society, Consumption and Marketing] by Dirk Ziems, Rochus Winkler, Thomas Ebenfeld | Audiobook

Nothing has shaken the foundations of the global community in the last few decades like the corona pandemic. States are stumbling, industries are in crisis and more and more companies are facing existential difficulties.

The distinguished research team from concept m, led by Dirk Ziems, Thomas Ebenfeld and Rochus Winkler, embarked on a deep psychological journey to analyze how the pandemic spread in waves and which effects could be observed in different countries in Asia, Europe and America were.

The structures and reaction patterns found, as well as further findings, provide the necessary basis for ensuring sustainable brand management and developing effective communication concepts even in times of pandemic. Such basics seem indispensable to me because there will probably not be a “time after Corona”, but – if not desired – there will only be a “time with Corona” (excerpt from the foreword by Ralf T. Kreutzer, University of Economics and Law , Berlin)

Please note: This audiobook is in German.

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