Global smartphone sales in the second quarter of 2022 shrank by 8.7% year-on-year to 286 million units. This is shown by the preliminary data of the International Data Corporation (IDC), cited by Interfax.
The figure fell for the fourth quarter in a row, and came in about 3.5% below IDC’s forecast.
“At the beginning of the year, the industry suffered from supply constraints, and now – from limited demand,” noted Nabila Popal, director of research at IDC. In her words, “rising inflation and economic uncertainty have put serious pressure on consumer spending and led to an increase in unsold availability in all regions of the world.
We expect smartphone demand to start to recover in some regions of the world towards the end of the year, but we will definitely lower our forecast for the overall smartphone market in 2022 by a few percentage points,” adds Popal.
IDC’s June forecast predicts a decrease in global smartphone shipments this year by 3.5% to 1.31 billion units.
AT Central and Eastern Europe smartphone sales fell 36.5% in the second quarter, mainly due to the events in Ukraine. However, only about 6% of global smartphone sales are realized in the countries of this region.
In fact, the decline in global smartphone sales was mainly due to a 14.3% decline in sales in China. Sales in the Asia-Pacific region (excluding China and Japan), which account for almost half of global volume, were down 2.2%.
South Korean Samsung Electronics increased its sales in the April-June period by 5.6% on an annual basis to 62.4 million units, consolidating its leadership among the largest manufacturers in the world, with a market share of 21.8% (at 21.6% of the market share a year ago).
The American Apple Inc. increased its sales by 0.5% in the second quarter on an annual basis to 44.6 million units and climbed to second place in the world. The market share of Apple Inc. it is now 15.6% (up from 14.2% a year ago).
At the same time, however, the Chinese giant Xiaomi fell to third place in the world, with sales falling by a quarter year-on-year to 39.5 million units, and its market share shrinking to 13.8% (from 16.9% a year ago).
Chinese smartphone manufacturers vivo and OPPO (a division of BBK Electronics), which ranked 4th and 5th respectively in terms of Q2 sales and performed almost identically (with a global market share of 8.7% and 8.6%, respectively) , also significantly reduced their sales in the second quarter of the year (down more than 20% year-on-year).
The shortage of semiconductors is “on the way” to reach smartphones as well
The ability of the world’s two largest producers to meet demand is raising concerns.
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