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Content sharing platform Printing Box (CEO Kim Woo-sung) announced on the 22nd that it had joined hands with Attack on Titan, which took the world by storm and created an all-time box office hit, to present a special photo goods event. .
This project is a large-scale project designed to convey the deep emotion and charm of the work to Korean fans, and fans can easily see goods containing the famous scenes and characters of the work through the printing box.
‘Attack on Titan’, which began serialization in September 2009, has sold more than 100 million copies worldwide to date, establishing itself as an icon of modern comics and animation. This work, which drew enthusiasm from fans with its original worldview, in-depth consideration of human nature, and unpredictable and shocking developments, continues to have a strong influence by forming a global fandom to this day.
The animation series swept numerous awards, receiving praise as ‘the best animation of all time’ for its perfect writing and tense direction. Based on this popularity, Attack on Titan expanded into various fields such as movies, games, and goods, growing into one huge IP.
This event is a special photo goods campaign that reinterprets iconic popular scenes and characters from ‘Attack on Titan’ with cute designs. The photo goods, which consist of a total of 12 types, are designed so that anyone can easily and conveniently print them out through the printing box’s kiosk system. Fans can select the design they want by entering the printing code and own their own goods anytime, anywhere.
Printing Box plans to continue to expand partnerships with global IPs using this ‘Attack on Titan’ IP as an opportunity. An official said, “Attack on Titan is an important starting point for Printing Box to begin meeting with global IPs,” and added, “We will continue to provide differentiated experiences to fans through collaboration with various IPs.”
This project is evaluated as an important opportunity for Printing Box to leap forward as a new platform that connects fandom and brands beyond the simple launch of goods. This project with ‘Attack on Titan’ provides fans with a special connection with the work, further raising expectations for Printing Box’s global IP project to follow in the future.
“Attack on Titan is more than just an animation, it is a cultural phenomenon loved around the world,” said Choi Min-gyu, head of Printing Box’s brand strategy division. “Through this collaboration, we will create an opportunity for Korean fans to get closer to the work.” “It’s a new feeling,” he said.
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**How has Printing Box ensured that the chosen Attack on Titan designs respect the original work’s artistic style while also appealing to a wider audience?**
## World Today News Exclusive Interview: Printing Box x Attack on Titan
Welcome to World Today News. Today we’re delighted to welcome two guests to discuss the exciting new collaboration between content sharing platform Printing Box and the global phenomenon, Attack on Titan.
Joining us is **Mr. Kim Woo-sung, CEO of Printing Box**, and **Ms. Choi Min-gyu, Head of Printing Box’s Brand Strategy Division**.
Thank you both for being here.
**Section 1: The Attack on Titan Phenomenon**
* **Q1 (to Ms. Choi):** Attack on Titan has captivated audiences worldwide, transcending language barriers and becoming a true cultural phenomenon. What about this franchise resonates so deeply with people, particularly in Korea?
* **Q2 (to Mr. Kim):** The article mentions Attack on Titan’s impact on various media platforms. What inspired Printing Box to choose Attack on Titan as their first major IP collaboration?
**Section 2: The Power of Fan Engagement**
* **Q3 (to Ms. Choi):** This project focuses on reimagining iconic Attack on Titan scenes with cute designs. How does Printing Box aim to bridge the gap between the original work’s intensity and this new, lighter approach for fans?
* **Q4 (to Mr. Kim):** The printing kiosk system allows fans to easily print their chosen designs. What are the advantages of this approach compared to traditional merchandise sales? How does it foster greater fan engagement?
**Section 3: The Future of Printing Box and Global IPs**
* **Q5 (to Mr.Kim):** This partnership with Attack on Titan is described as a pivotal step for Printing Box. What future collaborations can fans anticipate from
Printing Box, and how will these partnerships continue to evolve the platform?
* **Q6 (to Ms. Choi):** Printing Box’s vision includes connecting fandom and brands. How does the Attack on Titan project exemplify this vision, and what impact do you hope it will have on both fan communities and the brand’s growth?
We’d like to thank Mr. Kim and Ms. Choi for sharing their insights on this exciting collaboration. We envision this partnership between Printing Box and Attack on Titan opening new avenues for fan engagement and further solidifying Printing Box’s position as a leading innovator in the content sharing space.