Santos Laguna is the most profitable business unit of Orlegi Sports and the one that for 15 years has revalued the know-how of its business in the soccer industry in Mexico, learning from the experience of international companies that also work in other sports.
Its managers have visited stadiums and sports managers in Europe and the United States to learn and adapt the intangible value of knowledge in Torreón. In practice, Santos has materialized the learnings in actions such as strategic alliances with teams such as the Seattle Sounders of MLS and Celtic of Scotland; the opening of its office in Los Angeles, USA with the search for sponsors in that territory and the intention of resuming the idea of acquiring a property that about 3 years ago looked towards Newcastle of England.
“Santos Laguna, being the first sports team of Orlegi Sports, is one of the most important companies, it must be the most profitable company, but the Board of Directors does not neglect other business units such as Atlas, the Santos Modelo Territory, Tampico Log. The successes that Santos has had in the last 15 years make him occupy a relevant place within the organization. Santos is a company that works at an equilibrium point and does not generate losses even when we go through the covid stage. We budget for our regular season and the profit or profitability range comes from the playoffs. If we analyze the participations of Santos from the creation of the short tournaments, we have a participation close to 75 or 78% in leagues and with that, utility ranges are shown, “responds Dante Elizalde, President of Santos Laguna to El Economista.
–
–
