Glen Powell and Sydney Sweeney Lean Into Dating Rumors to Promote Rom Com

Rom Com Stars Take Advantage of Rumors to Generate Buzz

Glen Powell and Sydney Sweeney, the stars of the new romantic comedy “Anyone But You,” have finally confirmed that they deliberately “leaned into” the rumors surrounding their on-set romance. The pair strategically allowed the gossip to circulate to create hype for their movie ahead of its release to theaters.

Speculation of On-Set Affair Captivates Media

Prior to the release of the rom com, their undeniable chemistry on-screen had sparked speculation of an off-screen affair, despite Sydney Sweeney’s engagement to Jonathan Davino. The rumors created a sense of scandal around the film and generated significant media attention and eager anticipation among fans.

A Clever Move Towards Success

Glen Powell explained, “The two things that you have to sell a rom-com are fun and chemistry.” He emphasized that both he and Sydney enjoyed a genuine connection and had an effortless on-screen rapport. The intentional fueling of off-screen romance rumors successfully translated into fans craving what they saw on the screen. The tactical move played its part remarkably, and “Anyone But You” became an overwhelming box office hit.

Smart, Involved and Engaged Promotion Strategies

Sydney Sweeney, who also served as an executive producer for the movie, actively participated in the film’s promotion. She revealed her thoughtful engagement, stating, “I was on every call, in text group chats, probably keeping everybody over at Sony marketing and distribution awake at night because I couldn’t stop with ideas.” Sydney recognized the importance of engaging with the audience and acknowledged their significant role in shaping the movie’s narrative.

A Captivating Plot of “Anyone But You”

The rom com follows the story of Sydney and Glen’s characters, who, after an initial disastrous date, develop deep contempt for one another. However, their lives become intertwined, and they are forced to pretend to be a couple to avoid meddling in their siblings’ love lives. The series of comical events provides an entertaining narrative for the audience.

Rumor Sparks Divert Attention Despite Critical Reception

The release of “Anyone But You” was accompanied by Glen Powell publicly addressing the salacious rumors of an affair. He expressed his frustration, saying, “When all that stuff happened, you know, publicly, it felt disorienting and unfair. But what I’m realizing is, that’s just a part of this gig now.” Online speculations already hinted at the rumors being a clever publicity stunt, consciously designed to amplify interest in the film.

Rumors Take Emotional Toll on the Cast

Sydney Sweeney admitted that the widespread speculation took an emotional toll on both her and Glen Powell. Despite the occasional downsides, she affirmed the overall positive experience and her strong care for her co-star. Sydney rationalized that the intense interest may have originated from her natural inclination to maintain privacy, leading the press to look for drama in her narrative.

About Glen Powell and Sydney Sweeney

Sydney Sweeney, known for her remarkable performance in “The White Lotus,” has been in a committed relationship with businessman Jonathan Davino for over six years. Glen Powell, a talented actor whose credits include “Top Gun: Maverick,” recently parted ways amicably with his former partner Gigi Paris after a relationship of several years.

Despite a lukewarm critical response, “Anyone But You” overwhelmingly resonated with audiences, owing to the captivating chemistry between its leads. Glen Powell and Sydney Sweeney’s strategic embrace of dating rumors undoubtedly played a significant role in diverting attention to the film, resulting in its undeniable success.

Sources:

• Dailymail – Glen Powell
• Dailymail – Sydney Sweeney
• Dailymail – On-Set Affair
• New York Times – Glen Powell Interview
• Dailymail – Top Gun: Maverick
• Dailymail – White Lotus
• Dailymail – Promoting the Film
• Dailymail – Laughing with Glen Powell on Set
• Dailymail – Glamour UK Interview
• Dailymail – Periodicals
• Promoter Holdings
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