The agency GLA United developed a variety of moving image content that brings the new brand identity of the Champions Hockey League (CHL) to life. This includes the intro video that the league presents to fans before each game. There are also introductory videos of the individual clubs. These videos are used both in the stadiums and on digital platforms to create a uniform brand experience, GLA United writes in a press release.
On the day of the game itself, clips with game scenes and promo videos are intended to convey the emotions and excitement of the games to the fans. Particular attention was paid to integrating the moving image material seamlessly into the various communication channels of the CHL, writes GLA United. (pd/nil)
Credits
Responsible for the Champions Hockey League: Phil Schuler (Marketing & Events Director), Monika Reinhard (Chief Operating Officer), Jelle van Waardenburg (Event & Marketing Coordinator); responsible at GLA United: Miguel Schweiger (Conception), Marc Ruckstuhl (Creative Director), Nihad Nasupovic (Motion Design), Andreas Kötter (Project Management), Christopher Adrian (UX/UI Designer), Tobias Straka (Video Producer).
