Retail chain John Lewis is known for its annual poignant Christmas commercials and they will also deliver one in 2020. This year it is slightly different than usual. This year’s theme revolves around small, thoughtful gestures and is inspired by the wave of charity that arose from the corona crisis: ‘We wanted to convey a message about helping others, without actually referring to the coronavirus’
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A message that the company has also carried through in the production of the advertisement. The video is animated in different styles, so that multiple animation teams were involved in the making of the movie. In this way, the company wants to give the hard-hit artists a helping hand. This year is also the first time that no song has been covered. The song is an original song written and sent by singer Celeste.
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