January 10, 2021 at 12:02 AM
Guest of Hebdo Com on BFM Business this week, Gilles Deléris, co-founder and director of W, came to talk about the book he is publishing with his partner at the agency, Denis Gancel: “Lettres adieu au marketing”. Faced with the evolution of society and consumers, in this book of epistolary exchanges, they call for an in-depth redefinition of brand communication. Hebdo Com, a BFM Business program in partnership with CB News to be found this Sunday at 1 p.m. and 10 p.m. and in replay on the channel’s website.
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